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2 Different Pepsi Sweepstakes with Surrey as a 1st Prize

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

In May of 1960 there was a Pepsi contest that offered a Pepsi-styled DJ-3A Surrey as the first prize. Subsequently, in July of 1960, there was a second contest, Pepsi’s Sociable Sweepstakes, where another Pepsi-styled DJ-3A Surrey was given away. Learn more about the Pepsi Surreys at the CJ-3B Page.

Contest 1: This ad appeared in the May 05, 1960, issue of the Miami Daily News-Record, Oklahoma. To enter the contest, folks had to fill out and mail in this entry blank, “Pepsi Cola, The ___________ Refreshment”. This was a nearly-full-page ad (this version of the ad shown below is slightly different from the one on the CJ-3B page; it can also be found in this Miami, Oklahoma, newspaper).

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This next image demonstrates just how large the ad was:

1960-05-05-miami-daily-news-record-pepsi-surrey-contest2-lores

Contest 2: Two months later, Pepsi announced its Sociable Sweepstakes in July of 1960. The contest was part of Pepsi’s Sociable advertising campaign and it, too, offered a Pepsi-styled DJ-3A Surrey as the first prize. The ad below was published in the July 18, 1960, issue of the Greenville News, Greenville, South Carolina. The ad was another large one, taking up most of the page.

1960-07-18-greenville-news-pepsi-ad-contest-surrey1-lores

This next image demonstrates just how large the ad was:

1960-07-18-greenville-news-pepsi-ad-contest-surrey2-lores

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1964 Ad for the CJ-5 with an Outdoor Recreation Theme

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

I find this ad from the June 22, 1964, issue of the Staunton Leader out of Staunton, Virginia, a good early example of a begining move from the jeep as a utility vehicle to it as a vehicle for outdoor recreation. Though the ad still focuses on the jeep as a way to get to these fun endeavors, it wasn’t too much longer before an inflection point where the jeep-journey itself was advertised as fun.

Remember that by 1964, Four Wheeler Magazine had been out for two years, a publication that helped spread the message and the hobby of four wheeling pursuits (clubs, jeeping, modifications, and racing).

Clipping from The News Leader - Newspapers.com

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Newgren and Stockland Brochures for the Terracing Blade

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

To me, it looks like the Newgren terracing blade became the ‘Jeep’ terracing blade (with a minor modification .. angled piece added to the top for strength), which then became the Stockland terracing blade. Thoughts?
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Page from the 1951 ‘Jeep’ brochure with the terracing blade:

1951-earth-moving-equipment1-lores

1955 Stockland terracing blade brochure:

1950s-stockland-terracing-brochure-lores

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