Advertising & Brochures Research Archives

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1951 Tool Bar Implements Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Marked form FS-F514105, this brochure highlights some of the tool bar implements available for jeeps, including the Rotary Lister Planter, the Conventional Moldboard Middle Buster, The Roatry Bottom Middle Buster, the Field Cultivator and the Row Fertilizer Attachment.

Barry Thomas suggests that some or all of these may be ex-newgren items that, following Newgren’s struggles, Willys-Overland began to market and sell under ‘Jeep’. I’m not as versed as some folks on the individual implements, so maybe someone can confirm this?

One thing is clear to me; Willys-Overland did not devote much marketing resources to this sales effort. These brochures are pretty simplistic compared to many other marketing documents of the time. Maybe there was a small team with a tight budget assigned to try to make something happen with this niche of farming and implements?

1951-tool-bar-implents-brochure-pg1-lores Photos 1951-tool-bar-implents-brochure-pg4-lores

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Feb. – Mar. 1958 Willys Salespower

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).

1958-02-03-willys-salespower1-lores 1958-02-03-willys-salespower2-lores 1958-02-03-willys-salespower3-lores

1958-02-03-willys-salespower4-lores

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Runnels-Wiggins Dealer Ads Feb. 1948 – Apr. 1948

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: The March 19, 1948, ad art was later used for this 1949 CJ-3A brochure.

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

In November of 1947, a week after the final Caver-Wiggins jeep ad, Runnel-Wiggins began advertising jeeps in the Chronicle Star. The ads only appear to last through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.

Later that year, in December of 1948, Coast Cities Motor Sales announced its status as a new jeep dealer in Pascagoula and began advertising in the Chronicle Star.

Below are some Runnels-Wiggins ads:

November 14, 1947 The Farm Vehicle That Works 12 Months a Year:

1947-11-14-runnels-wiggins-jeep-ad-lores

February 06, 1948 Get the Facts and You’ll Get a ‘Jeep’:

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February 13, 1948 Winter Chores are Easier with the Universal ‘Jeep’:

1948-02-13-runnels-wiggins-jeep-ad-lores

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Caver-Wiggens July 1946 – November 1947

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

Just a few updates today…

Jeep dealer Caver-Wiggins began operations in January of 1946 with three people incorporating the company: W. Ed Wiggins, Julius E. Wiggins, and J. B. Caver. Mr. W. Ed Wiggins was President of Pascagoula’s Rotary Club at the time.

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947. Caver-Wiggins also advertised Crosley automobiles in October of 1946 and Kaiser Frazier vehicles in November of 1946.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

Subsequently, in February of 1948, Runnel-Wiggins became the Chronicle Star’s main jeep advertiser. Runnels-Wiggins ads began in February of 1948, then stopped in April of 1948.

Later, in December of 1948, Coast Cities Motor Sales would supplant Runnels-Wiggins as the main advertiser.

Below are some Caver-Wiggins ads:

July 05, 1946 Get a ‘Jeep’:

1946-07-05-caver-wiggins-jeep-ad-lores

July 19, 1946 If you have Tough Jobs … and lots of ’em GET A ‘Jeep’:

1946-07-19-caver-wiggins-jeep-ad-lores

March 28, 1947 The Versatile Farm Vehicle: 

1947-03-28-caver-wiggins-jeep-ad-lores

April 25, 1947 Speed Up Work with the Vehicle that Does More Jobs:

1947-04-25-caver-wiggins-jeep-ad-lores

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