Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.

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This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.

Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:

This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.

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Here’s a brochure (Form 471A10) that I missed on eBay last year (and that I’ve never seen).

Text from eBay ad: “This listing is for a Rare Vintage 1947 Universal Jeep Book titled Jeeps or Tractors in the Farm Plan. This booklet is 17 pages, measures 8×10, made in USA, form 471A10. This book compares using a tractor to a Jeep on the farm. The item “RARE Vintage 1947 Willys Jeep or Tractor Brochure Farm Plowing Comparison Book”” (from this page)

I’m not sure how much these signs run these days.

https://southjersey.craigslist.org/atq/d/paulsboro-willys-sign/7053326937.html

“From the 40s! 8 out of ten in quality! We have had this for decades! 675 dollars or best offer.”

These images of Form W-229-5 are from Troxel.