I can’t remember who share this news, but the Whitco brand is being used once more as a soft top brand by Quadretec for YJ, TJ, JK and JKU Wrangler soft tops. Unfortunately, it does not appear that they will offer vintage tops under this brand.
Advertising & Brochures Research Archives
1947 Win a Jeep Station Wagon Ads
UPDATE: This ad originally appeared in 2013, but recently I was able to find all three ads.
In 1947, some Queen Anne Jingle Bar Wrappers included the opportunity to complete a jingle to win all kinds of contest prizes. It appears there were at least three different contests and each included a chance to win a Station Wagon.
1. This ad is on eBay, but the date is not listed. The Jingle goes:
JIMMY GOT A JINGLE BAR
HE LOVED EACH LUSCIOUS BITE
SAND HE, “QUEEN ANNE’S JINGLE BAR
___________________________” (fill in the final line)
2. This Ad was on eBay with the following contest circa September 1947:
MARY BOUGHT A JINGLE BAR,
SHE THOUGHT IT REALLY NEAT.
NOW SHE GETS ONE EVERY DAY,
___________________________ (fill in the final line)
3. This ad appeared in the November 30, 1947, issue of the Sunday Star. This Jingle was different:
FOLKS HAVE FOUND A JINGLE BAR
TASTES JUST AS GOOD AS PIE!
MILK CHOCOLATE, NUTS AND CARAMEL
___________________________ (fill in the final line)
May 1961 Big Family Brochure Fearing a Bunny Theme
This May 1961 brochure extolled the virtues of the Jeep Family of vehicles. It is Form No. DM61-05.
June 1961 “For Short Hops” Kangaroo Inspired Brochure
This is one of a collection of brochures I was able to get off of eBay last week. It’s the June 1961 “For Short Hops Or The Long Haul” brochure with images of a kangaroo on it. It’s also a rare jeep family brochure that includes the FJ-3 (later brochures show the FJ-3A, the longer FJ). This is Form No. DM61-06.
This page is a foldout page of the whole brochure (11″ x 17″):

5 1947 Ads from A. B. Clothier & Son
These ads appeared in Michigan Newspapers during 1947 and were paid for by A.B. Clothier & Son.
1. May 1947 “50,000 Universal ‘Jeeps’ Now at Work on Farms & Ranches”:

2. July 1947 “Seeing’s Believing”:

3. August 1947 “All-Around Work-Horse”:

1949 Approved Willys-Overland Accessories Booklet
This 28-page booklet is divided up into several sections including, Comfort, Style & Beauty, Safety, Convenience, and Maintenance.
1956 Ad For ‘Jeep’ and Clearing Snow
This September 26, 1956, ad was published in the Reporter newspaper from Klingler Pontiac out of Ann Arbor, MI.
April 1960 Wagon New Style Story Brochure
This April 1960 New Style Story on the 2-Wheel Drive ‘Jeep’ Station wagon brochure is unusual in that it starts as a 5.5″ x 11″ brochure that folds out vertically, revealing two pages, then folds outward vertically again revealing the 17″ x 11″ inner page. I’ve seen this style referred to as the Harlequin styling (a Brook Stevens design), but ‘Jeep’ made no reference to any style in the brochure.
This is the front of the brochure:
This is the back:

When folded open part way, this combo page of two half pages appears:
When the top page is folded up and the bottom page folded down, this full page appears.
1956 & 1957 Universal Jeep Ads
These two ads have similar artwork and were published six months apart in California.
This October 11, 1956, ad was paid for by Leo Frediania and Son and appeared in the Healdsburg Tribune:
This March 15, 1957, ad was paid for by the Slavish Bros and appeared in the Madera Tribune:
January 1961 Need a Friend Dog Brochure
This brochure showed a rare image of the FJ-3 in a jeep family brochure. This is Form No. DM61-01, the kick off of the animal series of brochures.

























