Advertising & Brochures Research Archives

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1947 Win a Jeep Station Wagon Ads

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

UPDATE: This ad originally appeared in 2013, but recently I was able to find all three ads.

In 1947, some Queen Anne Jingle Bar Wrappers included the opportunity to complete a jingle to win all kinds of contest prizes. It appears there were at least three different contests and each included a chance to win a Station Wagon.

1. This ad is on eBay, but the date is not listed. The Jingle goes:
JIMMY GOT A JINGLE BAR
HE LOVED EACH LUSCIOUS BITE
SAND HE, “QUEEN ANNE’S JINGLE BAR
___________________________” (fill in the final line)

1947-queen-anne-jingle-bar-contest-ad

2. This Ad was on eBay with the following contest circa September 1947:
MARY BOUGHT A JINGLE BAR,
SHE THOUGHT IT REALLY NEAT.
NOW SHE GETS ONE EVERY DAY,
___________________________ (fill in the final line)

1947-09-queen-anne-jingle-bar-contest-ad

3. This ad appeared in the November 30, 1947, issue of the Sunday Star. This Jingle was different:
FOLKS HAVE FOUND A JINGLE BAR
TASTES JUST AS GOOD AS PIE!
MILK CHOCOLATE, NUTS AND CARAMEL
___________________________ (fill in the final line)

1947-11-30-sunday-star-queen-anne-bar-jingle-ad

 

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June 1961 “For Short Hops” Kangaroo Inspired Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This is one of a collection of brochures I was able to get off of eBay last week. It’s the June 1961 “For Short Hops Or The Long Haul” brochure with images of a kangaroo on it. It’s also a rare jeep family brochure that includes the FJ-3 (later brochures show the FJ-3A, the longer FJ). This is Form No. DM61-06.

1961-06-kangaroo-jeep-family-maverick-brochure1-lores 1961-06-kangaroo-jeep-family-maverick-brochure2-lores

This page is a foldout page of the whole brochure (11″ x 17″):1961-06-kangaroo-jeep-family-maverick-brochure3-lores

1961-06-kangaroo-jeep-family-maverick-brochure4-lores

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5 1947 Ads from A. B. Clothier & Son

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These ads appeared in Michigan Newspapers during 1947 and were paid for by A.B. Clothier & Son.

1. May 1947 “50,000 Universal ‘Jeeps’ Now at Work on Farms & Ranches”:
1947-05-30-oxford-leader-50000-universal-jeeps-ad-lores

2. July 1947 “Seeing’s Believing”:
1947-07-04-oxford-leader-seeings-believing-ad-lores

3. August 1947 “All-Around Work-Horse”:
1947-08-01-oxford-leader-all-around-work-horse-ad-lores

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April 1960 Wagon New Style Story Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This April 1960 New Style Story on the 2-Wheel Drive ‘Jeep’ Station wagon brochure is unusual in that it starts as a 5.5″ x 11″ brochure that folds out vertically, revealing two pages, then folds outward vertically again revealing the 17″ x 11″ inner page. I’ve seen this style referred to as the Harlequin styling (a Brook Stevens design), but ‘Jeep’ made no reference to any style in the brochure.

This is the front of the brochure:

1960-04-wagon-new-style-store-brochure1-lores

This is the back:

1960-04-wagon-new-style-store-brochure5-lores

When folded open part way, this combo page of two half pages appears:

1960-04-wagon-new-style-store-brochure2-lores 1960-04-wagon-new-style-store-brochure3-lores

When the top page is folded up and the bottom page folded down, this full page appears.

1960-04-wagon-new-style-store-brochure4-lores

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