Advertising & Brochures Research Archives

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Jeep Cooperative Advertising Radio Spots Record

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury spotted this Jeep Radio Ad record on Worthpoint. It turns out that the CJ-3B page has published some of the recordings from the record. So, on this Christmas morning, you can test out the sound of your new computer/tablet/phone/Internet-of-thing.

https://cj3b.info/Radio.html

jeep-cooperative-radio-spots-record

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1963 Kaiser Jeep “DRIVEPOWER” Ads on ebay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

1. This 1963 magazine ad for the new ‘Jeep’ Wagoneer prominently claimed the wagon had “DRIVEPOWER”, a slogan for the Wagoneer’s new and improved and exclusive 4-Wheel Drive system. I looked to see if Kaiser Jeep attempted to trademark the term, but there’s no evidence of that at the US Patent and Trademark site. So, the use of the drivepower concept seems to have been brief.

View all the information on eBay

1963-jeep-wagoneer-drive-power-ad

2. This other 1963 Ad also uses the term “DRIVEPOWER”, but in a smaller font.

View all the information on eBay

1963-11-motortrend-drivepower-wagoneer-ad

3. This early 1964 Wagoneer Ad defines “DRIVEPOWER” as “Wagoneer station wagon’s new, improved and exclusive 4-wheel drive system” (also published in Popular Science).

View all the information on eBay

1964-03-field-and-stream-wagoneer

4. This 1963 or early 1964 ad promoted a variety of ideas, include “DRIVEPOWER”. The ad also promoted ABC’s “The Greatest Show on Earth”, which was sponsored, at least in part, by Kaiser Jeep (see Jeep rare brochure promoting that show here).

1963-wagoneer-drivepower-ad

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1947 Win a Jeep Station Wagon Ads

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

UPDATE: This ad originally appeared in 2013, but recently I was able to find all three ads.

In 1947, some Queen Anne Jingle Bar Wrappers included the opportunity to complete a jingle to win all kinds of contest prizes. It appears there were at least three different contests and each included a chance to win a Station Wagon.

1. This ad is on eBay, but the date is not listed. The Jingle goes:
JIMMY GOT A JINGLE BAR
HE LOVED EACH LUSCIOUS BITE
SAND HE, “QUEEN ANNE’S JINGLE BAR
___________________________” (fill in the final line)

1947-queen-anne-jingle-bar-contest-ad

2. This Ad was on eBay with the following contest circa September 1947:
MARY BOUGHT A JINGLE BAR,
SHE THOUGHT IT REALLY NEAT.
NOW SHE GETS ONE EVERY DAY,
___________________________ (fill in the final line)

1947-09-queen-anne-jingle-bar-contest-ad

3. This ad appeared in the November 30, 1947, issue of the Sunday Star. This Jingle was different:
FOLKS HAVE FOUND A JINGLE BAR
TASTES JUST AS GOOD AS PIE!
MILK CHOCOLATE, NUTS AND CARAMEL
___________________________ (fill in the final line)

1947-11-30-sunday-star-queen-anne-bar-jingle-ad

 

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June 1961 “For Short Hops” Kangaroo Inspired Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This is one of a collection of brochures I was able to get off of eBay last week. It’s the June 1961 “For Short Hops Or The Long Haul” brochure with images of a kangaroo on it. It’s also a rare jeep family brochure that includes the FJ-3 (later brochures show the FJ-3A, the longer FJ). This is Form No. DM61-06.

1961-06-kangaroo-jeep-family-maverick-brochure1-lores 1961-06-kangaroo-jeep-family-maverick-brochure2-lores

This page is a foldout page of the whole brochure (11″ x 17″):1961-06-kangaroo-jeep-family-maverick-brochure3-lores

1961-06-kangaroo-jeep-family-maverick-brochure4-lores

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5 1947 Ads from A. B. Clothier & Son

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These ads appeared in Michigan Newspapers during 1947 and were paid for by A.B. Clothier & Son.

1. May 1947 “50,000 Universal ‘Jeeps’ Now at Work on Farms & Ranches”:
1947-05-30-oxford-leader-50000-universal-jeeps-ad-lores

2. July 1947 “Seeing’s Believing”:
1947-07-04-oxford-leader-seeings-believing-ad-lores

3. August 1947 “All-Around Work-Horse”:
1947-08-01-oxford-leader-all-around-work-horse-ad-lores

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