Maury spotted this Jeep Radio Ad record on Worthpoint. It turns out that the CJ-3B page has published some of the recordings from the record. So, on this Christmas morning, you can test out the sound of your new computer/tablet/phone/Internet-of-thing.
Advertising & Brochures Research Archives
1963 Kaiser Jeep “DRIVEPOWER” Ads on ebay
1. This 1963 magazine ad for the new ‘Jeep’ Wagoneer prominently claimed the wagon had “DRIVEPOWER”, a slogan for the Wagoneer’s new and improved and exclusive 4-Wheel Drive system. I looked to see if Kaiser Jeep attempted to trademark the term, but there’s no evidence of that at the US Patent and Trademark site. So, the use of the drivepower concept seems to have been brief.
View all the information on eBay
2. This other 1963 Ad also uses the term “DRIVEPOWER”, but in a smaller font.
View all the information on eBay
3. This early 1964 Wagoneer Ad defines “DRIVEPOWER” as “Wagoneer station wagon’s new, improved and exclusive 4-wheel drive system” (also published in Popular Science).
View all the information on eBay
4. This 1963 or early 1964 ad promoted a variety of ideas, include “DRIVEPOWER”. The ad also promoted ABC’s “The Greatest Show on Earth”, which was sponsored, at least in part, by Kaiser Jeep (see Jeep rare brochure promoting that show here).
1953 Brochure “Your Sales Job for 1953”
Spotted by Maury, and according to the blurb from this page, this brochure/booklet was apparently released to some Willys-Overland employees following the purchase of Willys-Overland Motors by Kaiser-Jeep in 1953. I could only find a pic of the cover.
1946 Ad for the Mighty Jeep
1947 Ad for the Willys Caravan in NC
On November 4th, 1947, the Wilmington Morning Star published an ad highlighting a Willys-Overland Caravan visit at Bellamy Farm. The ad was sponsored by the Fleming Company (Or it may have been the Fleming Willys Company).
Whitco Brand Has Returned
I can’t remember who share this news, but the Whitco brand is being used once more as a soft top brand by Quadretec for YJ, TJ, JK and JKU Wrangler soft tops. Unfortunately, it does not appear that they will offer vintage tops under this brand.
1947 Win a Jeep Station Wagon Ads
UPDATE: This ad originally appeared in 2013, but recently I was able to find all three ads.
In 1947, some Queen Anne Jingle Bar Wrappers included the opportunity to complete a jingle to win all kinds of contest prizes. It appears there were at least three different contests and each included a chance to win a Station Wagon.
1. This ad is on eBay, but the date is not listed. The Jingle goes:
JIMMY GOT A JINGLE BAR
HE LOVED EACH LUSCIOUS BITE
SAND HE, “QUEEN ANNE’S JINGLE BAR
___________________________” (fill in the final line)
2. This Ad was on eBay with the following contest circa September 1947:
MARY BOUGHT A JINGLE BAR,
SHE THOUGHT IT REALLY NEAT.
NOW SHE GETS ONE EVERY DAY,
___________________________ (fill in the final line)
3. This ad appeared in the November 30, 1947, issue of the Sunday Star. This Jingle was different:
FOLKS HAVE FOUND A JINGLE BAR
TASTES JUST AS GOOD AS PIE!
MILK CHOCOLATE, NUTS AND CARAMEL
___________________________ (fill in the final line)
May 1961 Big Family Brochure Fearing a Bunny Theme
This May 1961 brochure extolled the virtues of the Jeep Family of vehicles. It is Form No. DM61-05.
June 1961 “For Short Hops” Kangaroo Inspired Brochure
This is one of a collection of brochures I was able to get off of eBay last week. It’s the June 1961 “For Short Hops Or The Long Haul” brochure with images of a kangaroo on it. It’s also a rare jeep family brochure that includes the FJ-3 (later brochures show the FJ-3A, the longer FJ). This is Form No. DM61-06.
This page is a foldout page of the whole brochure (11″ x 17″):

5 1947 Ads from A. B. Clothier & Son
These ads appeared in Michigan Newspapers during 1947 and were paid for by A.B. Clothier & Son.
1. May 1947 “50,000 Universal ‘Jeeps’ Now at Work on Farms & Ranches”:

2. July 1947 “Seeing’s Believing”:

3. August 1947 “All-Around Work-Horse”:



















