This brochure showed a rare image of the FJ-3 in a jeep family brochure. This is Form No. DM61-01, the kick off of the animal series of brochures.
Advertising & Brochures Research Archives
1962 Ad for the FC-170 Payload
The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.
Year? Traveller Ad
This ad appears to have been on eBay for sale, but has since been sold. It popped up during a google search. The quality is poor as it wasn’t a smaller image, but I suspect this is a full page ad.
1959 Free Jeep Knife Brochure
UPDATE: I’ve added pics of Blaine’s father’s knife set at the bottom of the post.
This brochure let recipients know that they’d get a free knife if they went for a demonstration ride at the local Ross Motors, INC, out of Rockland, Maine.
Blaine’s father received a knife set when he bought his 1959 CJ-5. It still looks in good shape sixty years later.
Ten Billion Kilometers Ad from the Willys Export Co.
This 1956 ad touting ten billion kilometers of transportation service is a rare ad promoted by the Willys-Overland Export Corporation only (no mention of Willys Motors).
View all the information on eBay
“This is an original 1956 print ad for Jeep! It measures approximately 14″ x 10″ overall, has no stains or tears, comes from a dry, high-altitude, smoke-free environment, and is strictly graded”
1956 Ad for the FC-150
This ad was published on December 13, 1956, in the Healdsburg Tribune by local jeep dealer Leo Frediana and Son.
The next month a similar FC-150 Ad was published in the Madera Tribune on January 11, 1957, by the Slavich Brothers:
1955 8 Reasons Why Ad
This ad appeared in the December 15, 1955, issue of the Healdsburg Tribune out of Healdsburg, California.
Late 1940s Bob’s Sales & Service Ads
Bob’s Sales & Service of Clare, Michigan, ran several different jeep ads between 1946 and 1948.
1945 West-Craft 1″ Scale Model Jeep Ad
This ad was for a 1″-scale model jeep that measured 11″ when built. West-Craft also offered 1/2″-scale model jeeps for sale, too. I’ve got a few unbuilt 1940s models, but no West-Craft ones.
1957? Kohler Generator Ad on eBay
This ad for a Kohler power plants includes a Sedwick County, Wichita, Kansas, Fire Department Rescue Wagon with matching boat and trailer.



















