This 28-page booklet is divided up into several sections including, Comfort, Style & Beauty, Safety, Convenience, and Maintenance.
Advertising & Brochures Research Archives
1956 Ad For ‘Jeep’ and Clearing Snow
This September 26, 1956, ad was published in the Reporter newspaper from Klingler Pontiac out of Ann Arbor, MI.
April 1960 Wagon New Style Story Brochure
This April 1960 New Style Story on the 2-Wheel Drive ‘Jeep’ Station wagon brochure is unusual in that it starts as a 5.5″ x 11″ brochure that folds out vertically, revealing two pages, then folds outward vertically again revealing the 17″ x 11″ inner page. I’ve seen this style referred to as the Harlequin styling (a Brook Stevens design), but ‘Jeep’ made no reference to any style in the brochure.
This is the front of the brochure:
This is the back:

When folded open part way, this combo page of two half pages appears:
When the top page is folded up and the bottom page folded down, this full page appears.
1956 & 1957 Universal Jeep Ads
These two ads have similar artwork and were published six months apart in California.
This October 11, 1956, ad was paid for by Leo Frediania and Son and appeared in the Healdsburg Tribune:
This March 15, 1957, ad was paid for by the Slavish Bros and appeared in the Madera Tribune:
January 1961 Need a Friend Dog Brochure
This brochure showed a rare image of the FJ-3 in a jeep family brochure. This is Form No. DM61-01, the kick off of the animal series of brochures.
1962 Ad for the FC-170 Payload
The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.
Year? Traveller Ad
This ad appears to have been on eBay for sale, but has since been sold. It popped up during a google search. The quality is poor as it wasn’t a smaller image, but I suspect this is a full page ad.
1959 Free Jeep Knife Brochure
UPDATE: I’ve added pics of Blaine’s father’s knife set at the bottom of the post.
This brochure let recipients know that they’d get a free knife if they went for a demonstration ride at the local Ross Motors, INC, out of Rockland, Maine.
Blaine’s father received a knife set when he bought his 1959 CJ-5. It still looks in good shape sixty years later.
Ten Billion Kilometers Ad from the Willys Export Co.
This 1956 ad touting ten billion kilometers of transportation service is a rare ad promoted by the Willys-Overland Export Corporation only (no mention of Willys Motors).
View all the information on eBay
“This is an original 1956 print ad for Jeep! It measures approximately 14″ x 10″ overall, has no stains or tears, comes from a dry, high-altitude, smoke-free environment, and is strictly graded”
1956 Ad for the FC-150
This ad was published on December 13, 1956, in the Healdsburg Tribune by local jeep dealer Leo Frediana and Son.
The next month a similar FC-150 Ad was published in the Madera Tribune on January 11, 1957, by the Slavich Brothers:
























