The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.
Advertising & Brochures Research Archives
Year? Traveller Ad
This ad appears to have been on eBay for sale, but has since been sold. It popped up during a google search. The quality is poor as it wasn’t a smaller image, but I suspect this is a full page ad.
1959 Free Jeep Knife Brochure
UPDATE: I’ve added pics of Blaine’s father’s knife set at the bottom of the post.
This brochure let recipients know that they’d get a free knife if they went for a demonstration ride at the local Ross Motors, INC, out of Rockland, Maine.
Blaine’s father received a knife set when he bought his 1959 CJ-5. It still looks in good shape sixty years later.
Ten Billion Kilometers Ad from the Willys Export Co.
This 1956 ad touting ten billion kilometers of transportation service is a rare ad promoted by the Willys-Overland Export Corporation only (no mention of Willys Motors).
View all the information on eBay
“This is an original 1956 print ad for Jeep! It measures approximately 14″ x 10″ overall, has no stains or tears, comes from a dry, high-altitude, smoke-free environment, and is strictly graded”
1956 Ad for the FC-150
This ad was published on December 13, 1956, in the Healdsburg Tribune by local jeep dealer Leo Frediana and Son.
The next month a similar FC-150 Ad was published in the Madera Tribune on January 11, 1957, by the Slavich Brothers:
1955 8 Reasons Why Ad
This ad appeared in the December 15, 1955, issue of the Healdsburg Tribune out of Healdsburg, California.
Late 1940s Bob’s Sales & Service Ads
Bob’s Sales & Service of Clare, Michigan, ran several different jeep ads between 1946 and 1948.
1945 West-Craft 1″ Scale Model Jeep Ad
This ad was for a 1″-scale model jeep that measured 11″ when built. West-Craft also offered 1/2″-scale model jeeps for sale, too. I’ve got a few unbuilt 1940s models, but no West-Craft ones.
1957? Kohler Generator Ad on eBay
This ad for a Kohler power plants includes a Sedwick County, Wichita, Kansas, Fire Department Rescue Wagon with matching boat and trailer.
1947 & 1948 Ads for Jeep as Farm Vehicle
These two ads were published in the same newspaper a year apart. The 1947 ad highlights the versatility of the farm vehicle and, as an added bonus, its versatility cuts costs. The 1948 ad emphasizes the cost savings, because the jeep is versatile. It’s basically the same message, but with different emphases.
This April 4, 1947, ad from A.B. Clothier & Son in the Oxford Leader highlighted the farm versatility of the Universal Jeep.
















