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1945/1946 Willys CJ-2A Booklet

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

I got a chance to scan “The Universal Jeep”, a thirty-two page booklet published by Willys Overland. It was published by Willys-Overland to educate consumers (and dealers?) about the differences between the ‘war’ jeep and the CJ-2A. One of the sections provides some interesting details about the testing done with the CJ-2s. I’ve included that section below.

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Willys Motors Sales Book “Jeep Station Wagon”

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

This is part of a fascinating, product merchandising book that’s being sold in chunks (unfortunately). I’ve bought part of it and another reader has bought a different section. This particular section has 17 pages that covers the Station Wagon.

View all the information on ebay

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Early 1950s? Willys Motors Sales Book

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

I just purchased this booklet. One of the pages it includes is a sales breakdown. I thought it was pretty interesting.  I don’t have a year yet for this document.

willys-motors-sales-book2-lores

 

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1946 How Light is Light Pamphlet on eBay

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

Steve pointed out this engineering report from Willys Overland.

“original SAE engineering report , 8.5 x 11 , 12 pages , last two pages are torn with small piece of paper missing at edge , this report was presented by Willys Overland in January 1946 and describes light cars in the US and compares various light cars . The Jeep was not mentioned but it was the only “light car” being produced by Willys Overland at this time .”

View all the information on ebay

1946-how-light-is-light-pamphlet

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1948 Letter Indicating Metal Shortages

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

Marc spotted this interesting letter. It sold on eBay last month. It goes to show that even hard top makers were having problems finding material to build their aluminum top.

1948-willys-newengland-jeep-letter

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1961 Auto Show — A Black & Gold Willys Showcase

• CATEGORIES: Advertising & Brochures, Documents, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE:  The CJ3B Page has a color picture showing the jeep vehicles painted Gold for this display along with more information about the Hong Kong show.

http://cj3b.info/Siblings/SurreyGold.html

Originally published December 25, 2009:  Bruce provided me with these fascinating documents regarding the October 15-23, 1960, auto show.  There are two interesting aspects to this press release:

  1. 1. Eight Jeep vehicles were to be specially painted gold with black trim and upholstery and would be displayed in a Chinese waterfront setting;
  2. 2. The vehicles were part of the advertising program of a new fall television series called “Hong Kong“.

You can see a copy of the press release below:

auto show1

Here’s another version of the event:

auto show2

 

Article from late 1960 that includes a reference to black and gold vehicles from the November 22, 1960, issue of the Spokesman Review.

1960-11-22-spokesman-review-new-models-black-gold

 

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Bantam Testimony about the Jeep Origin

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

Gerad found this fascinating bit of testimony from Bantam about how the company and the Army worked together.  This seems particularly appropriate given the upcoming Bantam Festival.

BTW.  If anyone wants to take pics and send in reports from the Festival, I will try to do updates based on what I receive. email me about it at d at ewillys.com

Gerald writes,”A few years back I went to the Henry Ford Archives Library in Detroit to research the Jeep.  I found this document.  It is cool.  It was hand typed and the original, Henry read it himself.  The research librarian shook me down, I showed him I knew my shit, then he showed me the good stuff. The Le Croix collection.  I used white gloves and all. Anyways.  Good Bantam history for the record.  This is Bantam’s testimony of what went down.”

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Service Bulletin: Serial Numbers from 1951-1956

• CATEGORIES: Documents This site contains affiliate links for which I may be compensated.

I feel very fortunate to have received a variety of old documents, newspaper clippings, and images from the 40s and 50s courtesy of a reader named Bruce. I’ve been digging through and organizing the information. Hopefully, readers will find them useful and interesting!

For example, here’s a electronic version of a 1956 Service Bulletin that explains how the serial numbering system works on vehicles built from Willys built between 1951-1954. I’ve got roughly 30 or more old service bulletin’s I’ll be sharing for the next few months.  In this case, I have posted an image of the first page below.  HERE’S A LINK TO A PDF OF THE WHOLE BULLETIN.

Service Bulleting, Willys Motors, 328

Service Bulleting, Willys Motors, 328

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