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Dec 1942 Foreign Service Mag Cover

• CATEGORIES: Artists/Drawings, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

I ran across this magazine on eBay. Given the cover, I couldn’t resist buying it, though there was no other jeep pics or illustrations within it.

1942-12-foreign-service-magazine2

 
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1953-1955 Kaiser’s Attempt to Standardize Marketing

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: II: Barry Thomas has updated his thoughts on this video at his Farm Jeep site:

https://www.farmjeep.com/2021/08/01/a-jeep-movie-that-was-never-released/

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UPDATE I From July 11/2021: This video was shared by the Goddess herself, Deborah. It used the 1954 Willys Export Company’s brochure as the lens through which is shows the variety of jeeps in this movie clip (in color no less). You can learn more about the various forms of this brochure below. This brochure did not have a form number.

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Originally posted January 12, 2020: As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.

Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.

So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.

To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:

1955-01-kwnews-pg8-lores

Note that other brochures mentioned in this Kaiser Willys Newspaper include the upcoming  Jeep in Public Service (24 pages), the Jeep in Industry (24 pages, might have ended up this one?), and the Jeep in Agriculture (unclear to me which this is). I do have the brochure shown in the lower right, but it’s in Spanish. So, we can conclude that those were all published in 1955 (there are no publish dates on them).

Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.

1954-merchandising-material-order-form-lores

Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.

1950s-willys-motors-equipment-catalog3

Form #s for 9 of the brochures in the pic above, and one not included (w-221-6): CJ-5 (W-239-5), CJ-3B (W-201-5), 1 Ton Truck (W-205-5), 4WD Station Wagon (W-221-5) (see W-221-4 here), 4WD Sedan Deliver (W-227-5), 2WD Utility Wagon (M-221-6), Cargo Personnel Carrier (W-215-5), 4WD Field Ambulance (W-228-5), 4WD Utility Ambulance (W-230-5), Jeep Fire Engine (W-229-5), and the Commando Fire Truck (W-240-5).

Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).

1954 Willys 4-Wheel Drive Form W-1772:

Scannable Document

1954 Jeep Specialized Vehicles and Equipment, Spanish Version, No form or document number on the brochure:

1954-los-vehiculos-mas-utiles-del-mundo1

1955 updated version of the Willys Specialized Vehicles and Equipment Brochure (again, does not have a Form #):

jeep-specialized-vehicles-and-equipment-brochure1-lores

1955 Willys Jeep in Public Service, Form W-991-5:

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MotorTrend Article on a CJ-2A M-38 …

• CATEGORIES: Builds, Features This site contains affiliate links for which I may be compensated.

soni-m38-cj2a-motortrend

Bill shared this article that describes this custom build as a 1948 M38. However, it’s appears to be a modified CJ-2A. It’s an interesting build, but calling it one of the “greatest flat fenders ever built” is a stretch (in my opinion).

https://www.motortrend.com/features/willys-m38-flatfender-rock-spider-soni-honegger/

“Fans of the War Wagon, the Scorpion MK1, and this apocalypse-ready toy hauler might already be familiar with this Willys M38 (the military version of the civilian Jeep CJ-3A) built by Soni Honegger. It’s been called the “Slickrock Spider” for its remarkable ability to articulate its way over and through some of the hairiest obstacles known to four-wheel drive vehicles, especially with Soni at the helm. Let’s take a look at what makes this machine one of the greatest Flatfenders ever built.”

 
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1947 Ad For Caravan Visit

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

A discussion with Barry Thomas of Farm Jeep has led to us looking deeper into the relationship between the Schenecker and the Glenn M. Rogers companies, which led to me finding this ad.

There’s no wind today, so just a few updates as  I need to get to work outside.

1947-07-09-Star_Gazette_Wed-caravan-ad-lores

 
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Customers Stage Demo in Plattsburg, NY

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Here’s one from the archives …

Originally Posted July 24, 2015: This Willys News article from July 1955 highlights an annual customer jeep demonstration in Plattsburg, New York. That’s the biggest teeter-totter that I’ve ever seen. We used to do something similar back in the 70s as part of payday events.

1955-july-aug-willys-news-willys-dealers-testing3 1955-july-aug-willys-news-willys-dealers-testing2 1955-july-aug-willys-news-willys-dealers-testing4

article continues below . . .
1955-july-aug-willys-news-willys-dealers-testing5

 
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Ranger & Remodeling

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

We’ve had some family visiting this weekend, which is why updates have been thin the last few days. More updates Monday.

First, earlier this week some nearby folks who were moving to the west-side of the state posted their 2015 Full-size Polaris Ranger with Turf mode and low miles (1800mi) plus spray equipment for sale for $7000. The price was too good for us to pass up, so we brought this rig home.

2022-03-12-polaris-ranger

One big reason we got this was that Ann’s knees preclude her from using a stiff clutch (like that of a jeep), so this is a much more practical vehicle for her to enter/exit and drive around the property. In two days it has already proven its value (for fun and work).

The weather hit the mid-60s yesterday, so I’ve been able to get more of the old dove-cage removed. the next step will be to move the propane tank. Meanwhile, I’ll be leveling the dirt in anticipation of adding gravel and then raised garden beds. Here is a before and after comparison (the wood had has been removed and the area is actually partly dug out).

Before-after-dove-shack-lores

In the meantime, during a cold stretch in late Feb/Early March, we made more progress inside. This time, we’ve completed the remodel of a room that was, under the previous owner, an entertainment room, then it became our bedroom when we moved into he house. Now that we’ve moved into the master bedroom, it has become Ann’s craft room.

Here is a before pic taken by the previous owner:

2804-s-wilgus-prosser-17-prev-seller-photo

This photo shows roughly the same angle:

2022-03-08-craft-room-remodel1

And a few other photos. It is kind of any odd room. We didn’t want to change too much as we are may be remodeling this whole area in a couple years.2022-03-08-craft-room-remodel2

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Stratton Lift @ FarmJeep.com

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Barry updated a Land Rover post that takes a look at a Stratton-lift-like 3-point lift behind a Land Rover.

https://www.farmjeep.com/farm-rover-a-stratton-lift-for-the-land-rover/

land-rover-lift

 
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Newest Authenticast Surrey DJ-3A

• CATEGORIES: Features, Models, toys This site contains affiliate links for which I may be compensated.

eBay has been a bit frustrating lately as there has been a dearth of interesting vintage jeep items to purchase (especially interesting brochures). However, I did spot this Authenticast jeep for sale. The front bumper is broken (which seems the norm), but I do have the broken piece, so I will try to put it back together. Importantly, the straps, fringe and spare tire are all there (these are the three things most often missing).

authenticast-surrey-dj3a-0-lores authenticast-surrey-dj3a-1-lores authenticast-surrey-dj3a-2-lores authenticast-surrey-dj3a-3-lores

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Signage @ eWillys

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

The other day I replaced an old antique yoke the previous owner had hung over the shop door with this eWillys sign. The sign was given to me back in 2013 by the Spring Willys Reunion committee, along with a Toledo Brick award, as a thanks for my work with eWillys. It’s hard to believe that that event was nine years ago!

2022-03-08-ewillys-sign

Now that I have additional wall space in the shop, if anyone has some vintage jeep signs that you just don’t know what to do with them, drop me a note at d@deilers.com and maybe we can work something out.

 

 
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Year? Mil-Ner Ambulance Model 475-4WD Brochure

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

I missed out on winning this brochure on eBay. Though stamped “1960”, the early grille plus the Willys-Overland branding on the brochure suggests Mil-Ner’s ambulance modifications may have been one of the earliest example of the Jeep being turned into an ambulance.

There is only printing on the front of the page. The back was blank.

milner-ambulance-model-brochure