These two brochures are being sold by the same seller with an asking price of $9.99 each and he/she will consider offers. Both of these brochures can be seen in full on this page.
Features Research Archives
Kjolseth and Kohlschutter’s 1957 Trip to South American
On September 11, 1956, President Dwight D. Eisenhower introduced the People-to-People Program, “to enhance international understanding and friendship through educational, cultural and humanitarian activities involving the exchange of ideas and experiences directly among peoples of different countries and diverse cultures.”
Two students out of Colorado University, Rolf Kjolseth, of Boulder, Colorado, and Andreas Kohlschutter, of Berne, Switzerland, decided to put Eisenhower’s idea into action by driving a jeep from the United States to Rio De Janeiro, where they planned to sell the jeep and return to the United State by ship. Along the way, they hoped to meet people from all walks of life. They called their jeep “Columbus II”.
The trip was sponsored by the U.S. Information Agency and the Pan American Union. The two young men were supposed to write about their trip and send their stories to several newspapers, but I can’t find any articles with their by-lines. They even had their photo take with then Vice President Richard Nixon on the steps of the U.S. Capitol, but I haven’t located a copy of that yet.
According to multiple reports, the intrepid explorers drove their early CJ-5 south from Laredo, Texas, through Mexico, into Central America and, probably via boat, made it to South America. The photos below show the pair in Colombia.
I could not locate any information following their stop in Colombia.
At the very least, Rolf made it back to Colorado, becoming an associate professor at the University of Colorado from 1971-2011. I don’t know if Rolf is alive or not, but he does have an email address associated with UC. Whether he monitors it or not, I couldn’t say, but I sent him an email. Hopefully someone will respond.
1949 Ad for ‘Jeep’ Station Wagon on eBay
I don’t recognize this ad and it’s unclear where it was published.
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“Grade per Six Grade System: Near Mint
Page size in English units (approximate): 10 1/2″ X 13 1/4″
Page size in metric units (approximate): 27 cm x 33.6 cm”
1948 Look Magazine Wagon Ad on eBay
This “One Car you can use for Most Everything” ad appeared in a 1948 issue of Look Magazine, but which issue isn’t yet clear.
August 1960 Article on Ouray, Colorado
This August 10, 1960, article in the Daily Sentinal out of Grand Junction highlights Ouray and briefly mentions the jeep tours available. You’ll note the tour-jeep in the pic in the upper left photo.
1952 “Willys Scores a Double Hit Ad” on eBay
I’ll have to double check, but I think this is another Willys-Overland ad that’s unique to the New Yorker.
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“2-sided ad, both sides shown. New Yorker 2/16/1952.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Source publication & date of issue stated when known; occasional closed edge tears not affecting printed area may be present. Sheet size given is approximate. [8 1/2 x 11″]. Two-page ads noted. On some ads, moire patterning may appear in the scan; this anomaly is not in the original ad.”
Camp Wheeler Pillowcase w/ Jeep **SOLD**
UPDATE: **SOLD** Was on eBay.
This Camp Wheeler, Georgia, military themed pillow case includes a jeep on it.
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“US Army World War II 2 Mothers Pillow Case from Camp Wheeler Georgia near Macon Ga. Pillow case has The Stars and Stripes Forever, with US Flag and neat US Amry Willys Jeep. This is a rare and tough case to find. Great piece for framing! Aprox . 18 ” by 18 ” inches.”
1961 Article on the Las Cruces Jeepathon Track
This July 30, 1961, article shared the news that the Las Cruces Jeep Club planned to allow non-racers a chance to drive the ‘Jeepathon’ race track before the racers got a chance to race. The photos show Carol McDonald checking the jeep and the track. I wish the photos were clearer. I’m guessing she was a Las Cruces Jeep Club member?
Year? Spanish Ad Willy-Overland Export Co on eBay
I thought this a neat looking ad. I haven’t seen one quite like this done domestically.
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“JEEP WILLYS CARS OLD ADVERSITING MEXICAN PAPER AD, MEASURES: 10X12.5 INCHES, PLEASE SEE IN THE PHOTOS,”
1945 B.F. Goodrich Ad on eBay
This B.F. Goodrich Ad features a group of soldiers pushing a jeep over a muddy road while two women chat on a sofa. It is titled, “We took the nicest ride on Sunday”.















