This September 18, 1941, article in the Petoskey News-Review introduced readers to the new Air-Borne Battalion. The new battalion would be trained in air landing operations and include two rifle companies. One of those two companies would be equipped with riflemen on bikes (40), motorcycles (140), and jeeps (105).
Features Research Archives
March 1948 Ad W-O Brings Farmers 4-Wheel-Drive Power on eBay
This ad, “Willys-Overland brings Farmers the advantages of 4-Wheel-Drive Power”, was published in March of 1948 most likely in a farm magazine (based on other ads the seller was selling).
August 1945 Farm Journal Article “What About The New Farm Jeep?”
It reads more like a press release than an article. Given its timing in conjunction with the release of the CJ-2A, it most likely was.
The cover image:
1942 Postcard “I’m Leaving on Leave”
4 Photos of Family and Later Model CJ-2A on eBay
This auction is set of four negatives showing a family and a late model CJ-2A, determined by the stenciling on the tailgate which didn’t appear until around August of 1947.
View all the information on eBay
“HERE ARE FOUR B&W NEGATIVES THAT LOOK LIKE THEY WERE TAKEN ON A FARM. LOOKING AT THE CLOTHES GUESSING 1950’S. ON THE JEEP YOU CAN SEE WILLYS AND 4 WHEEL DRIVE. THESE MEASURE 2 3/8″ X 3 1/2″.”
Chris notes that this photo is reversed, as the spare tire is shown on the driver’s side.
1955 Willys Motors Mailers
When I first completed the post on the early brochures and mailers created by the Kaiser Willys marketing team, I didn’t have a complete list of mailer examples. Below is what I believe to be the completed list:
Here’s an order form from 1955. At the bottom of the order form is a list of mailers, but the mailers lack form numbers.

These are the mailing brochures, but without identifying form numbers, I am not 100% positive these are correct …..
Farmer and Ranchers Best Investment: Whatever You Grow for Profit
Earth Moving Equipment:
Power Producing Equipment:
Jeep-A-Trench:
Service Station (Mr. Service):
They Go Through: Form W-1765
Postcard of Joe’s Super Service Station Hillman, MI on eBay
Nice shot of Joe’s Super Service Station in Hillman, Michigan. The photo features a jeep truck and a CJ-3A that could both be from the same year.
April 1960 Jeep News
This issue of Jeep News is interesting in that the whole middle section focuses on the rise in jeep clubs. It isn’t an exhaustive list, but rather simply a list of clubs in contact with Jeep News, with a heavy emphasis on western clubs.
Note the CJ-6 hardtop on page 7. It’s a custom top built by Koenig. I don’t have it in my records, so keep a watch for it. It’s probably still out there somewhere, most likely still in Texas. Note also the scale model FC-170 giveaway and certificate with each FC-170 purchase on page 2.
1955 CJ-3B Brochure
This 1955 brochure form W-201-5 highlighted the CJ-3B as part of the advertising standardization push by the Kaiser Willys marketing team.
Introducing the Jeep Surrey
UPDATE: Here are a couple more articles introduction the Jeep Surrey. The first one notes that women will like it for its fashion while men will like it for its fine engineering. I’m less convinced that the term ‘fine-engineering’ should be applied to any of the DJ-3As.
The second was widely disseminated in various arrangements and reminds us that “A similar model, the “Jeep” Gala, was introduced to the export market early this year .“ This documents that the Gala was the export model and the Surrey the domestic model.
This first article was published October 08, 1959, and comes from Utah’s Orem-Geneva Times:
This October 04, 1959, article published in the Cincinnati Enquirer.

































