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1963 Kaiser Jeep “DRIVEPOWER” Ads on ebay

December 25, 2019 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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1. This 1963 magazine ad for the new ‘Jeep’ Wagoneer prominently claimed the wagon had “DRIVEPOWER”, a slogan for the Wagoneer’s new and improved and exclusive 4-Wheel Drive system. I looked to see if Kaiser Jeep attempted to trademark the term, but there’s no evidence of that at the US Patent and Trademark site. So, the use of the drivepower concept seems to have been brief.

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1963-jeep-wagoneer-drive-power-ad

2. This other 1963 Ad also uses the term “DRIVEPOWER”, but in a smaller font.

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1963-11-motortrend-drivepower-wagoneer-ad

3. This early 1964 Wagoneer Ad defines “DRIVEPOWER” as “Wagoneer station wagon’s new, improved and exclusive 4-wheel drive system” (also published in Popular Science).

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1964-03-field-and-stream-wagoneer

4. This 1963 or early 1964 ad promoted a variety of ideas, include “DRIVEPOWER”. The ad also promoted ABC’s “The Greatest Show on Earth”, which was sponsored, at least in part, by Kaiser Jeep (see Jeep rare brochure promoting that show here).

1963-wagoneer-drivepower-ad

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Greatest Show on Earth

December 25, 2019 • CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.
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Since the last ad in the post above promoted “The Greatest Show on Earth”, I figured it would be neat to see some video footage of an ad from that show. Here is one:

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1943 Photo of Kids Riding in a Slat Grille

December 24, 2019 • CATEGORIES: Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.
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These kids earned their way to a jeep ride. as described in the January 1, 1943, article in the Healdsburg Tribune, Enterprise and Scimitar (what a name!?!).

According to the Caption: “Up the steps of the 24th Street school, Los Angeles, goes an army Jeep loaded with thrilled children. The Jeep was their present to Uncle Sam, a present bought with war stamps from their savings. At the wheel Is Sergt. Virgil Yewell, Stamp sales totaled $11,190.35—a lot of nickels and dimes —and they’re buying more.”

1943-01-01-healdsburg-tribune-kids-ride-slatgrille

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1941 Photo of a Ford GP in the Dirt

December 22, 2019 • CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.
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UPDATE: Joshua notes this is a Ford GP.

The photo was published in the June 12, 1941, issue of the Madera Tribune.

“U. S. Army’s celebrated little “jeep” or “blitz buggy* technique, as shown here. Camouflage removed to into a hole under camouflage to provide new fightin ” which seems to go everywhere these days, now goes take picture, during maneuvers at California’s Ft. Ord. Captain William A. Dodds designed mount for .50-caliber gun.”

1941-06-12-madera-tribune-jeep-gopher

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The Kia “M-715”

December 22, 2019 • CATEGORIES: Features This site contains affiliate links for which I may be compensated.
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Craig spotted this article in Autoweek about the descendent of the Kaiser M-715, the Kia KM450. It’s still been built, albeit with an updated power train. Still, comparing the pics, it’s amazing they still look as close as they do.

https://www.autoweek.com/car-life/classic-cars/a30270254/incredibly-a-version-of-the-original-jeep-gladiator-is-still-being-built-by-kia/

PIc of M-715 with similar stake bed setup:

kaiser-m715

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