Bill Reiss shared these photos he took of a modified CJ-3B used by the Automobile Club of Southern California. It was a feature of the Los Angeles Auto Show earlier this week. (See an example of the club’s 2A set up from 1949 here).
Features Research Archives
1948 Jeep Ad Rainy Weather is Duck Soup
This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.
A.B. Clothier Ad:
1947 Ad Jeeps Speed-up Golf Course Work on eBay
1946 Bulletin: “The Jeep as a Source of Power …”
The 1946 Bulletin “The Jeep as a Source of Power and Transportation on Farms and Ranches in Texas” was written by Harris Pearson Smith, Chief of the Division of Agricultural Engineering in the State of Texas. It is available for download off of the Hathitrust.org site. The pamphlet includes a variety of farm images.
Cover of booklet:
Image 1 compares a WWII jeep used for testing vs. a CJ-2 (note the lack of a fuel inlet and the WWII grille; also looks like JEEP is printed on the windshield) received in April of 1945 for additional testing:

Image 2 describes an early drawbar experiment that was later ruled too narrow:
The last image of the bulletin provides evidence that the jeep can get stuck:

1951 Short Case History of Willys-Overland Advertising
The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).
1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay
This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.
Willys/Kaiser/Jeep Plant Employee Badges
The price of these seems kind of high, but maybe they just aren’t my thing?
View all the information on eBay
“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”
Happy Thanksgiving!
1947 Ad for Citizen’s Garage
This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.
1949 Ad for the Jeep and the GE Welder on ebay
This ad is for sale on eBay and appeared in the January 31, 1949, issue of Time Magazine, page 56.












