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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
UPDATE: **SOLD** Was $10.
Here’s a great price on Fred Coldwell’s Preproduction Civilian Jeeps book.
These two ads were published in the same newspaper a year apart. The 1947 ad highlights the versatility of the farm vehicle and, as an added bonus, its versatility cuts costs. The 1948 ad emphasizes the cost savings, because the jeep is versatile. It’s basically the same message, but with different emphases.
This April 4, 1947, ad from A.B. Clothier & Son in the Oxford Leader highlighted the farm versatility of the Universal Jeep.
This ad appeared in the January 1956 issue of Practical Builder, page 282. It’s a pretty niche specific ad.
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No caption. It was part of a box marked “Sept 1947”.
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When inverted in photoshop it looks like this:
“VINTAGE
– These came to me indirectly from the widow of a professional (press and otherwise) photographer based in the Holyoke MA area
– The negative(s) is(are) original 3 1/4 x 4 1/4” Black & White
– Due to the light box, some images are seen as cut off
– Camera was set to the monochrome for ease of viewing – some color variations may appear on negatives
– These came from a box labelled: Sept 1947 – this does not guarantee accurate dating, though it is assumed to be somewhat accurate
Bill Reiss shared these photos he took of a modified CJ-3B used by the Automobile Club of Southern California. It was a feature of the Los Angeles Auto Show earlier this week. (See an example of the club’s 2A set up from 1949 here).
This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.
A.B. Clothier Ad:
The 1946 Bulletin “The Jeep as a Source of Power and Transportation on Farms and Ranches in Texas” was written by Harris Pearson Smith, Chief of the Division of Agricultural Engineering in the State of Texas. It is available for download off of the Hathitrust.org site. The pamphlet includes a variety of farm images.
Cover of booklet:
Image 1 compares a WWII jeep used for testing vs. a CJ-2 (note the lack of a fuel inlet and the WWII grille; also looks like JEEP is printed on the windshield) received in April of 1945 for additional testing:
Image 2 describes an early drawbar experiment that was later ruled too narrow:
The last image of the bulletin provides evidence that the jeep can get stuck:
The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).
This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.
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