This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.
Features Research Archives
Willys/Kaiser/Jeep Plant Employee Badges
The price of these seems kind of high, but maybe they just aren’t my thing?
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“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”
Happy Thanksgiving!
1947 Ad for Citizen’s Garage
This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.
1949 Ad for the Jeep and the GE Welder on ebay
This ad is for sale on eBay and appeared in the January 31, 1949, issue of Time Magazine, page 56.
September 1964 Article on Testing the ‘Jeep’ Wagoneer from Trailer Life
UPDATE: According to the author in the 1964 Jeep News Vol. 10 No. 7, this article was published in the September 1964 issue of Trailer Life (I previously guess it was in 1963).
I bought a wagoner literature combo off ebay that included the “Test the ‘Jeep’ Wagoneer” excerpt from an unknown issue of Trailer Life Magazine that also included the early Wagoneer brochure on the post below this one. There are still two sets of these available for purchased the last time I checked.
The writer, Bruce Grantland, concluded that the Wagoneer was a new type of vehicle for towing, better suited to towing long distances in remote areas better than any other vehicle of the time.

December 1963 Jeep Wagoneer Brochure
This was purchased on eBay along with the Trailer Life excerpt showcased in the above post. To me, the art and color choices seem particularly good.
1944 Photo of German Sniper on Jeep on eBay
The caption suggests that this sniper could be in big trouble, as he was found shooting in civilian dress.
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“as shown …. 7 x 9 .. … vintage original authentic press photo ( most are Army radiotelephoto from Acme Newspictures )
ON THE AXIOUS SEAT:
FRANCE — Perched on the radiator of a jeep, this worried German sniper in civilian clothes holds his neck as he rides to American headquarters after his capture near St. Sauveur Lendelin. There’s good reason for his frights, for under the rules of war he can be shot for sniping in civilian dress. 08/07/44).
Maple “K” Farms’ Jeep Truck Sign in Colfax, WA
On Monday we took our Pom-Schitzu mix ‘Zollie’ to Washington State University for a neurology exam. To our surprise, on the way out of Colfax we spotted an early Jeep Truck with a sign for Maple “K” Farms, a ranch that raised grass fed beef. They’ve been raising cattle for twenty years and sell direct from their farm in 1/4, 1/2 or whole selections. They are located on the east side of Colfax along US 195. The pics aren’t very good, as they are from Google Earth.
1949 Ad For Coatesville Implement’s Happy Family
This Jeep ad claims everyone is happy with a new Jeep Station Wagon! The ad appeared in Greencastle, Indiana’s, The Daily Banner on April 05, 1949.
















