Paul tells me that they have updated the East Coast Willys Association’s website. They also plan to update it on a regular basis.
Check out the new digs: https://www.eastcoastwillys.com
Paul tells me that they have updated the East Coast Willys Association’s website. They also plan to update it on a regular basis.
Check out the new digs: https://www.eastcoastwillys.com
Just in time for the big game comes this new Jeep Commercial. Thanks to several folks for sharing this.
This less than accurate restoration of an M-38 sold for $49,500 in 201. Then, just last month, it was auctioned for $67,500, though a portion (no note on how much) of the proceeds was supposed to go to a military charity (it remains unidentified).
Interestingly, Hagerty Insurance valued it at $10,500, which seems a pretty fair estimate.
Read more here: https://www.autoclassics.com/posts/news/willys-m38-jeep-auction
Dan’s create a series of rub-on gauge labels for those folks rebuilding their wagon, truck, delivery sedan, and Jeepster gauges. They are $80 per set. They are designed and made in the USA.
You can PayPal him $80 at scramboleer@yahoo.com (free first class USPS shipping; add $4 if you would like tracking). He’ll follow up confirming a mailing address and which of the two styles you would like.
If you have questions, can email him at scramboleer@yahoo.com.
1950.5-1951:
1952-1956:

The CIO News out of Cumberland, MD, published a story on March 15, 1943, about the US Army and Navy honoring the workers of Willys Overland.
This photo from eBay Germany shows a couple MP MBs/GPWs with some nice tops sitting outside the Berlin Reichstag.
View all the information on eBay
“Arthur Grimm
Original Foto um 1956 zu einem mir unbekannten Film
Berliner Reichstag
Fotograf: Arthur Grimm
Shot: um 1956 – Abzug: um 1956
Silbergelatine auf Baryt-Papier
Blattmaß: 23,8 cm x 17,2 cm”
Derek Redmond shared some more jeep-train and tour jeep photos he’s uncovered on various sites. Cool stuff!


UPDATE: Terry points out that Ford used the marketing term “Sports Utility” in 1966 ads. Previous to that, in 1947, Crosely marketed a “Sports Utility” vehicle.
Crosely (see bottom of the ad):
This 1966 ad for the Ford Bronco has text near the bottom that reads, “Try the Wagon, Roadster, or Sports Utility at your Ford dealer now”. The Sports Utility model is the one with the half cab:
Here’s a 1966 Ford Commercial that identifies each of the models:
Original Post Jan 31, 2019: Dan ‘Scramboleer’ spotted this Motor Trend March 2019letter-to-the-editor about the origin of the term ‘Sports Utility Vehicle’. Essentially, Jeep’s marketing department was attempting to cease the use of the term jeep-like (and similar jargon) to describe offload vehicles. The concern was that it was diluting the value of the Jeep Trademark. So, they came up with the term Sports Utility Vehicle idea. The Journalists took it from there, shortening it to SUV.
At $190 Euros, this isn’t cheap, but it’s a cool toy jeep!
UPDATE: **SOLD** Was $600.
Steve spotted this rare item. I can’t tell if it was made specifically for the Willys truck or if it is an adaptation. The Lift-O-Matic was the lift gate that Willys-Motors endorsed.
“VINTAGE LIFTGATE OFF OF A 1958 WILLYS TRUCK”