Not too long after Kaiser acquired Willys-Overland the company introduced a dealer news periodical. What I learned recently is that initially the periodical was called Kaiser Willys News. It wasn’t until March of 1955 that the Kaiser name was dropped and it was renamed Willys News. Apparently, it was felt that the jeep dealers needed different information and support from that of the auto dealers? I don’t know for sure, but it makes sense.
Here are examples of each periodical.


























