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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
UPDATE: This was likely published in 1959, 1960, or 1961. I can’t make out the form number to verify. This was sold on eBay in 2015.
Plus the brochure the seller will include a Scheneker Plow Ad.
“Up for auction no reserve! A Mailing Brochure for Willys Jeep trucks also the CJ-5 jeep Brochure folds out to a nice display sheet measuring 11 inches tall 17 across. please see pics condition is very good a little paper aging as expected for the age. Also a one sided brochure Ad for Schenecker Snow Plow Universal mount for Jeep. age stains light crease across middle small paper loss left center in pic”
“UP FOR AUCTION IS THIS RARE OLD JEEP CATALOG. 27 PAGES FULL OF ALL KINDS OF RARE JEEP EQUIPMENT. LIKE A BACK HOE, POST HOLE DIGGER, AMBULANCE, ETC, ETC CONDITION IS VERY GOOD FOR ITS AGE. SELLING WITH NO RESERVE. PLEASE KEEP ME IN YOUR WATCH. I HAVE ALOT MORE VINTAGE JEEP BROCHURES I WILL BE LISTING.”
This February 1956 photo and caption from Willys News reported that the Louisville Apothecary, which had used jeeps for delivery since 1946, was welcoming their first DJ-3A Dispatcher to their lineup.
Buz shared this unique story of Keith’s Adams’ trek across Australia in an extra-ordinary 1948 Buick Sedan. Keith and his family filmed their adventure in color. It looks like an interesting story.
Alex’s friend took this photo of a M-201 Hotchkiss. There are about ten of these in Tahiti that are leftover from the French nuclear test period. Only one or two are in running condition.
Ted Jordan forwarded me the following photos of a rare American Bantam plow with serial plate he just acquired. He also forwarded several emails about the plow and Barry Thomas’ efforts to learn more about it. I’m sure Barry will continue to dig into this issue. You can follow his efforts at http://farmjeep.com & his farm jeep blog.
That got me doing my own research. There’s an interesting interrelationship between the Monroe Auto, Newgren and American Bantam companies. I’m sure some of you have information you can add to this, but for now the history below is what I managed to cobble together.
Monroe Auto Parts senior project engineer Ivan N. Schatzka helped the company develop a hydraulic lift in 1946. In the same year the Newgren Company became the distributor of the Love hydraulic lift, developed by J. B. Love. At some point Monroe Auto acquired the Newgren company (and discontinued the Love Hydraulic lift in favor of the Monroe lift?). By 1948 Newgren was advertising that its implements were operated in conjunction with the Monroe lift.
Meanwhile, American Bantam was struggling. During WWII American Bantam had annual sales around $25 million. In 1945 that amount dropped to $19 million. In a failed attempt to shift course and sell post-war civilian trailers, American Bantam sales plunged to $3.8 million in 1946 and further to $3.7 million in 1947. Unable to meet dividends, American Bantam struggled, and may have been close to shutting its doors.
For reasons that aren’t quite clear to me, on July 5, 1948, Monroe Auto Parts offered American Bantam directors a proposal. Monroe wanted to sell the Newgren Company to American Bantam. In exchange, the MacIntyre brothers, who led the Monroe Company, would take over American Bantam. Thus, Monroe was divesting itself of the Newgren company, but maintaining control of Newgren by gaining control of its new parent company, American Bantam. All of the common stock in American Bantam would become non-voting preferred stock. In exchange for the Newgren Company, American Bantam would pay the Monroe Company $600,000 in a new class of stock.
My theory is that Monroe’s management was not optimistic about the future of jeep implements, but were bullish on the auto part industry in general. Fearing Newgren could become a drag, due to its focus on jeep parts, they moved it to American Bantam. This put the Monroe company on a path to focus on the auto parts industry, yet allowed them to maintain control of Newgren by selling it to American Bantam.
Ann and I are driving south monday morning. After an overnight stop in Boise Monday night we’ll be in Salt Lake to visit my boys Tuesday and Wednesday. We decided to take advantage of the lack of snow, the warm temperatures, and low gas prices.
