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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This is a reprint of the first page of the March 1963 Jeep News. Notably, it discusses the two main reasons behind the change. 1) Kaiser Jeep was meant to identify the company as ‘one of the growing Kaiser “family of industries”‘. 2) It was meant to align the company with the ‘Jeep’ trademark and insure ‘Jeep’ was applied to the entire line of products around the world.
UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T
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Originally published July 4, 2020:
UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.
This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:
This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:
This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:
I couldn’t resist this curious, wooden representation of a jeep. It has some damage, which kind of adds to the oddness. It is about 10″ long, so it’s a good size.
The M-38 pictured in this slide has a Capstan winch. Given the red, it might have been a brush fire jeep at some point. The seller posted this as a 1961 photo.
Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.
Jerry shared this CJ-5 Boat combo. It has what appears to be a Florida registration, though Jerry notes it should on the hull. Anyone know more about it?
UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section. Note the “Universal Jeep” shown has a Worman hardtop. There is no date or form number on the brochure:
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Originally published Feb 2, 2021:This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.
This 1955 photo of the Huntington Beach Pier / Seal Beach Jeep Tram was posted on Facebook and posted to this forum. I searched for more info and pics about the tram, without success. It looks to be a CJ-2A.