There’s not specific year printed on this CJ-5 brochure out of Switzerland. I’m guessing circa 1958 given the blue jeep logo.
International Research Archives
Photo of M-606(?) with Extender and Little Girl
Steve spotted this photo taken on September 10, 1968, in Encarnacion, Paraguay. Given the military tank, I was thinking this might be a M-606. However, this does have a PTO bar. Though it has “WILLYS” badges on the tailgate and hood, it appears these are actually a separate plate that’s been added. The rear seat looks like some kind of sideways seat.

PHOTO CREDIT: Alejandro Gomez, https://www.flickr.com/photos/alefot/10767607474/in/photostream/
Circa 1960 Willys Jeep Feuerwehrfahrzeuge Brochure
This four-page brochure “Willys Jeep Feuerwehrfahrzeuge” comes from Switzerland. It’s got some vehicles modified for fire departments. These are some cool rigs. Page 3 shows a unique crew-cab FC-170 with a back cab separated from the front.
Sept 1957 Willys Export Oil Industry Brochure
UPDATE: One of these rare brochures is currently on eBay.
View all the information on eBay
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Original post from October 2020: This unusual brochure came from Switzerland. The form number is OFS-9-57-X, with the X indicating it is an export brochure. This brochure contains a surprising amount of text. On the very last page of the brochure is a small image of another brochure, one I haven’t seen (see the very bottom image of this post).
This is the fully opened section of the brochure.
1947/48 Willys Jeep Brochure from Switzerland
This double-sided brochure is printed in French on one Sid era German on the other. The only driver shown in the pics is a woman at the helm of the CJ-2A. Given the vehicles pictured, my guess this was printed in 1947 or 1948. The paper is extremely thin, so I’m surprised this one survived.
2 Circa 1970? Brochures From Switzerland
Titled Geschlossener Jeep fur Sommer und Winter, these two brochures came from Switzerland. The majority of the images show configurations for the CJ-6, but a CJ-3A looking jeep is shown as is a CJ-5. You can see one brochure has “72” written on it, which *might* be a reference to 1972? Those seem like some nice configurations of well-built tops.
Portuguese Jeep Ads
I bought the following 5″x7″ Portuguese ads off of eBay for $2/ad plus shipping from Europe. The seller noted he had more ads, so sent me a link to 96 more (including lots of good early ads). He wanted to sell these outside of eBay, so I figured I’d get a better price, especially buying in bulk. Instead, he doubled the ads to $4/per ad. When I balked at the price, he claimed he was selling his ads for €6 on eBay ($7.09). Given I’d just bought them for $2, I was a bit confused by his claim. Maybe something was lost in translation, but, needless to say, I won’t be buying any ads from this seller outside of eBay.
These ads have some neat illustrative work.
Here are pics showing 1/4 of his collection of ads:
October 1976 Article on Jeeps made by Volkswagen
Scott directed me to an article in the October 1976 issue of South Africa’s CAR Magazine. It highlighted the jeeps that Volkswagen, having secured a license from AMC, was building in South Africa. Below is a copy from the article. CAR Magazine still exists; you can find it on Facebook and on the Web.
Year? Spanish Ad Willy-Overland Export Co on eBay
I thought this a neat looking ad. I haven’t seen one quite like this done domestically.
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“JEEP WILLYS CARS OLD ADVERSITING MEXICAN PAPER AD, MEASURES: 10X12.5 INCHES, PLEASE SEE IN THE PHOTOS,”
1960 Australian Jeep Ads on eBay
These three ads were all featured in Australia’s Power Farming and Better Farming Digest magazine in 1960. Each one is 18cm x 24cm (7in x 9.5in). I wish the pics were better.




























