A January 18, 1953, article in the El Paso Times shared the story of seven young men who formed “the jeep club”. There was no fancy name attached to it. They guys liked to explore the surrounding mountains, hunt jack rabbits, trap coyotes, and play with their jeeps.

On the same page as the jeep article was an article about the first mail route in the United States, one that operated between Roswell and Torrance, New Mexico. The mail (and the occasional passengers) were ferried on the YELLOW DEVIL, an assemblage of discarded auto parts; that kind of sounds like a few jeeps I’ve known.

Obviously, this article was written before the aliens reached Roswell, because, rather than known for “progress of modern development (was it really known for that?)”, it’s pretty much famous for other-worldly visitors.

Make sure to reach the final story, one in the far right lower corner. Need rats for an experiment? One scientist discovered an easy way to get them …

This photo from July 04, 1946, in the Portola Register (out of Portola, California) shows famed clown Emmet Kelly helping Aileen Darnay step out of a CJ-2A, a jeep that was new to the circus. I wonder if the “WILLYS JEEP” painted on the hood was a form of advertising that reduced the cost of the jeep to the circus?

This April 30, 1957, article highlights the speedy service it’s red-themed jeeps and other delivery vehicles make possible. Attempts to learn more about this shop were unsuccessful, as there is a singer from the region named Wheeler Walker, so his stuff dominates the search returns.

The Statesville Record and Landmark newspaper out of Statesville, North Carolina, described in the December 29, 1955, issue how up to eight jeeps are used to make sure rural customers received their newspapers, summer or winter, through rain, snow, or sleet.

A CJ-V35/U landed on the front page of the Leisuretime Magazine, published by the Gazette Telegraph out of Colorado Springs, Colorado, on August 07, 1965. It looks like the  jeep has been modified with a taller radiator (and perhaps another engine), which apparently led to the lack of a hood.

For the story, the writer spent some time with the Mountain Airs Citizen Band Radio Club (not the catchiest of names). I didn’t realize that CB clubs were a ‘thing’, but there was even a magazine dedicated to that group of folks called S9. Here’s an example from 1966 (one in which the Mountain Airs’ name appears somewhere): https://worldradiohistory.com/Archive-CB-Radio/S9-Magazine/S9-1966-05.pdf.

Below is the Gazette Telegraph article: