Old News Articles Research Archives

To Top

1943 Photo of Kids Riding in a Slat Grille

• CATEGORIES: Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

These kids earned their way to a jeep ride. as described in the January 1, 1943, article in the Healdsburg Tribune, Enterprise and Scimitar (what a name!?!).

According to the Caption: “Up the steps of the 24th Street school, Los Angeles, goes an army Jeep loaded with thrilled children. The Jeep was their present to Uncle Sam, a present bought with war stamps from their savings. At the wheel Is Sergt. Virgil Yewell, Stamp sales totaled $11,190.35—a lot of nickels and dimes —and they’re buying more.”

1943-01-01-healdsburg-tribune-kids-ride-slatgrille

[fb_button]
 
To Top

1941 Photo of a Ford GP in the Dirt

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: Joshua notes this is a Ford GP.

The photo was published in the June 12, 1941, issue of the Madera Tribune.

U. S. Army’s celebrated little “jeep” or “blitz buggy* technique, as shown here. Camouflage removed to into a hole under camouflage to provide new fightin ” which seems to go everywhere these days, now goes take picture, during maneuvers at California’s Ft. Ord. Captain William A. Dodds designed mount for .50-caliber gun.

1941-06-12-madera-tribune-jeep-gopher

[fb_button]
 
To Top

1948 Jeep Ad Rainy Weather is Duck Soup

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.

A.B. Clothier Ad:

1948-03-10-oxford-leader-jeep-ad-lores

Continue reading

[fb_button]
 
To Top

1947 Ad for Citizen’s Garage

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.

1947-08-06-sullivan-daily-times-citizen-jeep-ad-lores

[fb_button]
 
To Top

1947 and 1948 Comparison of Ads for the Jeep

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

Both of these ads from the Sullivan Daily Times, out of Sullivan, Indiana, cover the features of the jeep, but do so in slightly different ways. The March 18, 1947, ad focuses on the job-task utility aspects of the jeep, how consumers can use the jeep. The July 13, 1948, ad is less about what the jeep can do task-wise and more about what it can bring consumers beyond specific tasks, such as great mileage, physical comfort, and convenience. I have not studied other ads to see if this was a general trend in Jeep advertising (in other words, I do not know if this shift directed by Willys-Overland or something Citizen’s Garage did on their own).

1948-07-13-1947-03-18-sullivan-dailly-times-indiana-ad-comparison-lores

[fb_button]