What a different ten years make! Gone are the 1945 farmer-in-overalls ready-for-some-serious-work press photos, replaced by a nicely dressed ranch gal ready to drive the range. I’d say that’s a demographic shift.
“1954 Press Photo A new version of the famed Willy’s Jeep is introduced. This is an original press photo. A new version of the famed Willy’s Jeep is being introduced by Kaiser-Willys dealers. The new vehicle, designed for a multitude of transportation and towing chores on or off road, is said to be more rugged, roomier and more comfortable than previous models. It is powered by a 75 horsepower engine in combination with four wheel drive. Features include streamlined hood, contoured fenders and larger windshield. A new all-weather top is easier to install or remove. Photo measures 10 x 8.25 inches. Photo is dated 12-09-1954.”





















