I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.

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Here’s another ad I’ve not seen. This was in Motor magazine’s April 1953 issue.

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UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.

The interior pageThe back page seems to be the only difference.

The interior seems the same:

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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?

This is the front of the brochure:

The wagon image is actually a cutout that folds left to reveal the interior of the wagon:

This is the back of the brochure:

This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:

This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951: