This looks like it may have been a full-page ad for Carl’s Motor company, despite the news stories sprinkled within. Note the photo of Bob Hope in a CJ-2A that seems to be promoting Carl’s Motors (I wonder if Bob Hope knew it).
Dealerships Research Archives
1953 Post Kaiser-Willys Merger Ads
These three Kaiser-Willys ads demonstrate a national campaign ad offering to dealers who wanted to share the news that Kaiser and Willys vehicles were being sold under the same brand. Though the purchase was announced in the spring of 1953, the ad campaign was introduced until the fall of 1953 after the sale was completed (See the June 1953 ad at bottom that introduces a new dealer, but doesn’t mention Kaiser).
The imagery and order of the blocks is interesting. Though Kaiser purchased Willys-Overland’s assets, for the extensive network of Willys dealers the experience was the opposite; they were adding Kaiser products to their Willys sales portfolios. I expect this explains why the Kaiser block is pictured being added to the Willys block rather than the other way around.

This ad was published on November 05, 1953, in The Times out of Shreveport, Louisiana, by Dixie Kaiser-Willys.

This ad was published on October 08, 1953, in the Birmingham News, out of Birmingham, Alabama, by the Roy Bridges & Co., Inc.

This ad was published on November 15, 1953, in the Great Falls Tribune, out of Montana, by Robinson Motor Co.
A June 5, 1953, full-page ad out of California introduced Haley Motors, a new “Willys” dealer. Though the merger had been announced, it wasn’t finalized until the fall of 1953; this likely explains why there was no mention of Kaiser in this ad.
1969 Vagabond Adventures #1 on eBay
UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.
This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.
“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”
Homebuilt Willys Showroom Wingdale, NY $150
Not sure about the price, but a fun idea.
https://www.facebook.com/marketplace/item/490500534981786/
“1950’s Willys Showroom. 1/43 “O” scale. Homebuilt as shown. 2 vehicles included. Removeable roof to reveal detailed interior. Nice display piece OR use on your layout.Total footprint of model 17 1/2x 13″ $150. will consider delivery,local–no shipping. P.M. for cell and details”
Joe Donham Willys Dealership near Oakland, Ca
UPDATE: Blaine spotted a post that provides more background on the Joe Donham and a pic of how it looked as of 2006.
http://berkeleyheritage.com/eastbay_then-now/roadside.html
According to the website post,
Joseph B. Donham (1895–1982), who followed Warren at this location, was general sales manager for the Val Strough organization in the 1930s before striking out on his own. After running a used car dealership in Oakland, he opened an authorized Willys dealership at 2747 San Pablo Avenue, being the first tenant to lease the new showroom. Donham’s Willys dealership operated here from 1953 through 1956. After the car maker ceased production, Donham switched to selling used cars at this location and ran the Dalton & Norton Chrysler dealership in San Leandro. According to his son, Joseph Donham, Jr., Donham owned several East Bay used car dealerships while working as general manager of S&C Ford in San Francisco.
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Originally published in Feb of 2012: This image shows a Willys Dealership in the East Bay area near Oakland, Ca. Donham’s Willys dealership operated from 1953 through 1956.
Moriarty Brothers Key Ring Pembroke, MA **SOLD**
UPDATE: **SOLD** Was $25.
This Moriarty Brothers (Manchester, CT) Willys Jeep Key Ring a neat little piece. Some history behind that dealership.
“estate sale find : vintage 1960’s Willys Jeep Keys I was told and leather clip key chain. Back side says Willy’s- Jeep , and front side says : Moriarty Brothers inc. Manchester Connecticut. Lincoln-mercury, Meteor-comet . Phone mitchel 3-5135.”
Vintage Dealer Photo from Galax, Virginia
Chris spotted this Jeep dealer photo taken in Galax, Virginia, on a Carroll County Facebook page. If you look carefully, you’ll see the round ‘Service’ Jeep sign (painted?) on the building with an extra large “P”.
There’s still a Mink Motor Sales company that sells used cars. I can’t tell if this venture is the same location as shown in in the pic below.
1947 Beaverhead Willys Motors Ad
This ad was featured in the Dillon Daily Tribune on May 06,1947.
Willys Jeep Sign Lawrenceville, IL eBay
Maury spotted this cool sign. Price is $2500, but seller is accepting offers. Looks like ti was for the Bobe’s K-W Motors dealership.
View all the information on eBay
“VINTAGE Willys Jeep Double Sided Sign . Condition is Used. One of a kind RARE keeper!!!”
1955 Jeep Sales Success Stories
The December 1955 issue of Willys News shared their dealer success stories (you’ll have to click on the ‘continue’ button below to read them).



















