UPDATE: As best as I can tell, it looks like 1963 was when Don Pratt’s Jeep Tours began working with the Kachina Cab company. The article appeared in the August 13, 1963, issue of the Arizona Republic:
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Originally posted June 2019: According to this Pink Jeep Tour site, Pink Jeep Tours is the oldest continuously operating Jeep Tour Company in the United States. It was started in 1958 by a Sedona Realtor named Don Pratt, who would drive clients to see homes at Broken Arrow Estates. The Broken Arrow tour is the original Jeep tour and is still today the most popular tour in Sedona.Why did he make the jeeps pink? Mr. Pratt got the idea while visiting the Royal Hawaiian Hotel on Waikiki Beach, where everything was pink.
But, that’s only part of the story. In her book Echoes of Sedona Past, Mary Lou Keller explains how her and her husband cleared the first trail and how, when Glenn Keller decided not to open a jeep tour business, their friend Don Pratt asked if he could do it instead. Mrs. Keller covers the story in five pages of her book available to read on Google.The book also includes the image below of Mary Lou Keller with her do Pico in her (probably) 1946 CJ-2A:
