This April 1948 “Put Jeep Power to Work on Your Farm” advertisement appeared in the Country Gentleman magazine. It also appeared in the May 1948 issue of the Farm Journal.
Monthly Archives: July 2020
1960s Lockeed Mavericks 4WD Club Sticker **SOLD**
This is an original 8″ diameter sticker from the Lockeed Employees Recreation Club (LERC), located in Burbank, California. I don’t know how many jeep clubs were formed out of Lockeed, but there were several Seattle area jeep clubs with members from Boeing (the Wandering Willys Jeep Club was one).
“ONE 8” VINTAGE “MAVERICKS” 4WD CLUB VEHICLE
STICKER – LOCKHEED, BURBANK, CA – Circa 1968
★ 52 Year Old Never-Used Ephemera ~ Outdoor Sticker for Vehicle Front Quarter Panel ★
• Very, very rare collectible Lockheed, Burbank, CA ephemera! In fact, this is probably the only one left in the world!
• One (1) VINTAGE ORIGINAL “MAVERICKS” FOUR WHEEL DRIVE CLUB 8″ VEHICLE EMBLEM STICKER from the Lockheed Employees’ Recreational Club (L.E.R.C.) in Burbank, CA circa 1968. Never used. Still has it’s original kraft paper backing (for peel-&-stick) in very nice condition.
Age:
About 52 Years Old (although it has never been used, the adhesive is not guaranteed due to item’s age).
Original Use:
Typically these were placed on the 4WD vehicle’s front quarter panel to identify club membership.
L.E.R.C. = “Lockheed Employees’ Recreational Club” originally on Empire Road, Burbank, CA in the 1970’s.
Size:
About 8″ in diameter (see photo with measuring tape).
Note:
The ink on this decal is very heavy, almost with a brush texture (see photo #11), to be robust for outdoor use back in the day.
Details:
Has been stored in a file cabinet for about 40 years.
This is the ONLY one on eBay.
Very rare collectible Lockheed, Burbank, CA ephemera!
• Quote from the January 1968 Mavericks BULLHORN newsletter, the description of a four wheel drive club —”A bunch of damn fools driving out across the desert in a wide variety of corrupted vehicles looking for a place they can’t go so they can.” From back in the days when Joe Mokracek & Doug Carter were club presidents.
Christmas Card Photo w/Jeep on eBay
Steve spotted this family Christmas Card that included a jeep. Interesting enough, the body already has mods to it, the step area in particular.
View all the information on eBay
“1
VINTAGE
PHOTOGRAPH TYPE CARD
1950’S-60’S ERA?
MIGHT BE BY BROAD RIPPLE, INDIANA?”
Midgetoy Jeep Pack: 5 CJ-5 Toys on eBay
Looks like a cheap set of toy jeeps for kids. Seller has three available as of this post.
View all the information on eBay
Example of the size:
“Assortment of Five Jeeps, all die cast metal with rolling wheels, Still in the Original Unopened Variety Store Display Card! All metal construction with rubber wheels similar to Matchbox. Accurate Jeep details! The jeeps were made by Midgetoy in Rockford Illinois from the mid 1950’s into the 1960’s. The package is dated 1980. The blister card packaging was done throughout the 1970’s to use up remaining stock before closing down in 1982. Same size as the ones in the Store Display Package of 36. We pull these cards out of a wholesale box of 36 cards. You get it just like the Dime Store had them! If you buy more than 1 card we will try to give you a diverse color assortment.
The set also contains a pair of Gas pumps made to the same scale as the cars! This set is one of many classic toy items found from unsold merchandise left in the back rooms of an old dime store distributor. The ultimate toys for owners of Diggers or Claws coin op prize machines! Ideal for the Jeep fanatic! No nicks, No scrapes, No missing wheels, No rust, No dings. The display card is slightly yellowed and warped around the edge, otherwise Perfect Unopened Condition. Original Package ~ Colors Vary.”
1951 “4-Wheel Drive Takes You There” Brochures
In 1951 Willys-Overland launched a “4-Wheel Drive Takes You There brochure” for the Willys Wagon. Subsequently, there appear to have been two additional versions of the brochure, numbered differently, but with seemingly no additional substantive text changes. Each form folds out to a 17″x11″ large format brochure.
The first example of this brochure is burdened with an unusually long form identifier: Form 4X4735W-M1-100M, a number which leverages the wagon-model-type (4x473SW) as part of the numbering system.
This second version of the brochure is available on eBay. Given the grille style doesn’t change for this iteration, I can only assume that this version of the brochure was also printed in 1951. It has the updated form name of 4X4735W-M2-100M-251. It is possible the “251” at the end of the form number means it was printed in February of 1951.
Photos of the Boyerstown-built 2wd Delivery Van
UPDATE III: A new reprint of the late 1950s Boyerstown-built Delivery Van is on eBay:
View all the information on eBay
“NICE QUALITY LARGE 11 X 17 REPRINTED PICTURE”
====================
UPDATE II: Mike shared a pic of a Boyerstown van from an ebay auction circa 2004.
UPDATE: In 2012 there was a press photo of the front of the van for sale.
2012 Post: “Jeep Utility 1959 4 x 2 Truck Photo Reprint w. Boyertown Body”
1963? CJ-3B Aiea, Oahu, HI No Price
Given the Willys stamps, this 1963 is more likely a 1962 or earlier.
https://honolulu.craigslist.org/oah/cto/d/pearl-city-1963-cj3b-willys-jeep/7162108148.html
“1963 CJ3B WILLYS JEEP ORIGINAL 4 CYL,ORIGINAL PAINT,99.9 RUST FREE RUNS GREAT
HARD TO FIND A JEEP IN THIS COND ON THE ISLAND CALL”
CJ-2A & CJ-3A Haddam Neck, CT $4000
The 2A has a rear PTO.
https://hartford.craigslist.org/pts/d/east-hampton-cj2a-cj3a-jeeps/7148190023.html
“2- Jeeps one set up for plowing snow, 1 with rear PTO, Engines were rebuilt years ago still running, not for on road use”
1946 CJ-2A Anchorage, AK $6000
Has dual gas tanks, among other updates.
https://anchorage.craigslist.org/cto/d/palmer-willys-cj2a/7145613283.html
“Willys Cj2a.
Buick v6
Rancho springs and shocks
power steering, aluminum radiator.
Runs good, running gear all good. Dual fuel tanks. Only surface rust, treated and clear coat. Frame cleaned and painted. HEI ignition.
Clean title in hand.
Wiring could be touched up
$6000 obo”
Kelly 23-Series CJ-5 Half-Top Carlisle, PA $500
This CJ-5 Half-top has been slightly modified. I’ll highlight the 23-series tops in an upcoming post (it’s been upcoming for a while now …).
https://harrisburg.craigslist.org/pts/d/carlisle-metal-top-and-doors-only-for/7141339984.html
“Hard top half cab with bed lid and doors only from 1963 Willys Jeep. Top and doors only. Jeep is not for sale.”