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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
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This was labeled press photo #10. Like the other press photos, this memorable family picnic photo with the jeep and camper appeared in multiple publications. The marking on the bumper is X32.
Hmmm….3 adults and 3 kids in a CJ2A? I think someone is riding in the trailer, lol.
Chuck,
Apparently, there are a wide variety of “riding in trailer” rules … https://drivinglaws.aaa.com/tag/trailer-other-provisions/ (even in California: Riding in a trailer is permitted if the trailer has an unobstructed exit capable of being opened from the inside and outside.)
– Dave
It’s like voting laws. there is no consistency from state to state.
I’ve always had lots of questions about the photo, but do have to say it has to be the first “Jeeps are for fun” promotion.
Thanks for the link Dave. I had no idea the law varied so much from state to state.
Chuck & Kurt: I thought it was just straight illegal across the country.
Barry: That’s a good point.
That my mother and uncle’s in that picture!!
Klr,
Well that’s pretty cool! Did your family get a copy of this photo?
– Dave
X32…the 32nd CJ-2?
Notice the “Jeep” embossed on the windshield.
So, they were more worried about building a “brand” than saving tooling cosys.
Not having my book at hand, did they make any other body mods…IIRC, the Pioneer tools were moved later.
John, here is my take on the shift from the Willy’s brand to the Jeep brand, then to a blend of Willys and Jeep. By 1950 they had switched the advertising back to Willys as the overarching brand (in part so they could introduce a standard car line). Below are two posts you may not have seen?
1. http://www.ewillys.com/2019/04/12/345934/ (1941-1946)
2. http://www.ewillys.com/2019/04/07/the-j-logo/ (1945-46)
Yes , I have the original photo. Would love to find a copy of the advertisement for my mom and Uncle . They are 80 and 83 . Unfortunately one uncle has passed away.
The photo appeared in multiple places.
Note the photo of the Jeep and camper in the newspaper clipping on this page: http://www.ewillys.com/page/2/?s=1945+newspaper that may be from the same photoshoot.
This publication in 1945 includes a large photo of the picnic: https://www.ebay.com/itm/285371502113?hash=item4271778e21:g:lVsAAOSwp8tjd8Qk&amdata=enc%3AAQAIAAAA4FVWMN%2Fv8b%2FmkWiNnv%2FGCemRW5gFwV4H9ru2%2FroTq21Ma0c1b6wW3y7dVn1dhRVFDcMD3%2B4axZOhv7l6luDVKePmaFfA5M1cjtaWMsjQSrG%2BAw3ST5P%2Bbd5upOWyS8vtzdmENFn%2B%2F3ujDWcQZlpImKN%2FfGTuXU8yucKJsD2Ks4aZHyF%2Fwq7tiq4siMEZAZyQatblbgEBZA5gJnwj1sTmaGwb09PCQr02prOCsZXqkGGpoGEdi%2B4uTkqZIWRvzvdQ6HnfQRENUfSueHOBBDrgv5tjX366PgBw7%2BkgNyJU5Kqi%7Ctkp%3ABk9SR4Lkn6ypYg