Advertising & Brochures Research Archives

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Aug. 18, 1944 Newspaper Ad for the Willys Jeep

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

Here’s a curiously early newspaper ad for the Willys Jeep in the August 18, 1944, page 3, of the Healdsburg Tribute and Enterprise out of California. It’s a small, one-column, straight to the point ad without any credit as to what company placed the ad. This may be the earliest ad for the jeep I’ve seen in a newspaper. This would have been placed during Willys-Overland’s fight with the FTC over W-O’s use of the term “Jeep” in its marketing.

1944-08-18-healdsburg-trib-willys-jeep-ad

The ad was again published the following month in Monterey, Virginia, on September 29, 1944, in the Highland Recorder: https://virginiachronicle.com/cgi-bin/virginia?a=d&d=HR19440929.2.28.1&e=——-en-20–1–txt-txIN-willys+jeep——-

1944-09-29-highland-recorder-willys-jeep-ad

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1960s Australian CJ-6 Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure was on eBay. It sold for $20.52 (I lost out on it). Unfortunately, the photos on the ebay ad only showed a few pages.

“This is a listing for an AUSTRALIAN WILLYS JEEP CJ-6 sales brochure from the 1960s. This brochure was printed in Australia for the domestic Australian market. This brochure has 8 pages of illustrations, specifications and other information. See photos for details.”

cj6-brochure-australia1 cj6-brochure-australia2 cj6-brochure-australia3

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1962 May/June Issue of Carbogram Featuring Willys

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

This Carbogram was published six times a year by the Holley Carburetor Company of Warren, Michigan. The below issue features the announcement that Willys would be using Holley’s 2300 Carb in conjunction with the new Tornado-OHC engine.

View all the information on eBay

1962-may-june-carbogram-holley-willys4 1962-may-june-carbogram-holley-willys5 1962-may-june-carbogram-holley-willys6 1962-may-june-carbogram-holley-willys7

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Heavy Duty ‘Jeep’ 6 Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I snagged this rare Heavy Duty ‘Jeep’ 6 Engine and Power Unit off of eBay for a good price. I’ve never seen another of these. Given the Kaiser Willys Motors branding and the lack of a date/ad stamp, I’d say this was mid-1950s.

heavy-duty-jeep-6-power-unit1-lores heavy-duty-jeep-6-power-unit2-lores heavy-duty-jeep-6-power-unit3-lores

heavy-duty-jeep-6-power-unit4-lores

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Ventura Manufacturing’s Harrow Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These two two-page brochures from the Venture Manufacturing and Implement Company appeared in an early Willys-Overland Equipment Book. One advertises a “spiketooth” harrow, while the other advertises a “springtooth” harrow.

The Springtooth Harrow:
ventura-springtooth-harrow-brochure1-lores

ventura-springtooth-harrow-brochure2-lores

The Spiketooth Harrow:

ventura-spiketooth-harrow-brochure1-loresventura-spiketooth-harrow-brochure2-lores

 

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