Advertising & Brochures Research Archives

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Progressive Farmer Magazine Jeep Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Generally, my interactions with ebay sellers have been excellent. But, of course, it was only a matter of time before I received some damaged goods.

Recently, I got a good price on three Willys-Overland Progressive Farmer Magazine Ads from the late 1940s off of eBay. However, the packaging was less than stellar; in fact, it was so poor that the package arrived like this:

ads-torn5

Inside, each of the ads was torn in the same spot, meaning the USPS was a little too rough with the package (though I do think the seller’s poor packaging is really the primary issue).

Worse, the ads were wrapped in cellophane, without any kind of backing, making them difficult to remove without tearing the pages worse:

ads-torn3

The good news is that upon being notified the seller refunded my money in its entirety and let me keep the fairly worthless ads. Still, I can eventually scan them and repair them in photoshop, some day.

And now for the Ads: This ad does not have a date on it, but given the “J” logo, I’d say it was December of 1945 or January of 1946, page 11:

approx-dec-1945-progressive-farmer-pg11

This next one is from July of 1946, page 19:

1946-07-progressive-farmer-pg19

This one is from May of 1947, page 49 (it also appeared in the May 1947 issue of the Country Gentleman Magazine):

1947-05-progressive-farmer-pg49

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Thor Winch $650 … And the Related Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s a Thor PTO winch for sale. See the brochure for it at the bottom of the post. (Thor also made hubs).

https://bakersfield.craigslist.org/pts/d/bakersfield-1960s-thor-pto-lb-winch/6912177380.html

thor-pto-winch1 thor-pto-winch2 thor-pto-winch3 thor-pto-winch4

“A late 1960’s Thor T-100 Pto 8000lb winch. Popular on old Willys and jeeps,
Very hard to find, in Excellent condition as far as running properly.
Hasn’t been used since the late 70’s always been stored in a dry place no rust, has some paint missing from being moved around over the years.
Asking 650$ Obo
I have no use for this but I’m sure someone restoring a project Jeep or Bronco would love to have an original winch from the era.’

==========================

Original Post from December 2016: 

The Thor line of winches. Thor also had a line of hubs.

thor-winch-ad2 thor-winch-ad

 

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Pages From Mid-1960s Brian Chuchua’s Catalog

• CATEGORIES: Advertising & Brochures, Catalogs, Features This site contains affiliate links for which I may be compensated.

UPDATE II: See more scans from this catalog here: http://www.ewillys.com/2019/07/27/brian-chuchua-catalog-pages/

UPDATE: More Scans from Brian Chuchua’s Catalog (the ones from the previous post are also included.

brian-chuchua-catalog-117-front

The back cover notes that Brian Chuchua’s is a charter member of SEMA.
brian-chuchua-catalog-117-back brian-chuchua-catalog-117pg1

A rare McCain Hub sighting:brian-chuchua-catalog-117pg2

This may be the earliest ad I’ve seen for fiberglass bodies. brian-chuchua-catalog-117pg4

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1960 Jeep Family Cartoon Brochure w/ Woman

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features, Women & Jeeps This site contains affiliate links for which I may be compensated.

UPDATE: Anyone have an original of this brochure? I’ve got someone who would like a scan of the page showing the woman. The pics below were part of an eBay auction and subsequent post from 2013 (I bid, but didn’t win the brochure).

“original part color catalog , 5.5 x 8 , 16 pages , interesting cartoon type catalog which concerns the word “Jeep” and its use as a registered trademark . Apparently the word “Jeep” was being commonly used generically to describe a Jeep type vehicle and the company thought it important enough to protect their property rights and trademark to produced this interesting catalog . It also lists countries around the world where “Jeep” has been registered .”

1960-jeep-family-lets-be-improper-brochure1

1960-jeep-family-lets-be-improper-brochure2

1960-jeep-family-lets-be-improper-brochure3

1960-jeep-family-lets-be-improper-brochure4

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1954 Ad with a CJ-3B

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This October 14, 1954, advertisement from the Heppner Gazette out of Heppner, Oregon, by the Farley Motor Company included a CJ-3B. You can see that the WILLYS ‘Jeep’ branding made a comeback not too long after Kaiser took over. KW also appears in the ad, along with Kaiser Willys Sale Division and  Willys Motors.

1954-10-14-heppner-gazette-cj3b-ad

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Palamino Roof 60 Mower Reproduction Manuals

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This is an Instruction Manual and Engine/Parts Manual for the Roof Palomino Model 60 Mower.  It was formerly on eBay.

The Roof Palomino Instruction manual:

roof-palomino-lawnmower-pages0-lores roof-palomino-lawnmower-pages1-lores roof-palomino-lawnmower-pages2-lores

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Roof Palomino 60 Operations Engien and Parts Manual:

View all the information on eBay

roof-palomino-lawnmower-engine-parts-manual1

roof-palomino-lawnmower-engine-parts-manual6

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Dualmatic Selective Drive Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I’m way behind on my document scans. I thought I’d catch up today, but between our search for a new bed (Ann’s back is giving her issues) and the fact that Ann accidentally left the plastic bbq brush (why???) in the bbq, which melted into an ugly mess when I turned on the bbq, forcing me to clean the whole thing, all meant that I didn’t have time once again for scans.

Anyhow, here’s the promised Dualmatic brochure. The brochure is directly and has some stains, so they aren’t the best scans. But, they’ll do for now.

dualmatic-hub-brochure-lores1 dualmatic-hub-brochure-lores2 dualmatic-hub-brochure-lores3 dualmatic-hub-brochure-lores4

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Salesbuilder Magazines

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Willys-Overland began publishing the Salesbuilder magazines in July of 1948 with the announcement of the Jeepster. The Salesbuilder supplanted the W-O Sales News magazine. According to a small blurb on Google (I can’t read the whole reference), the Salesbuilder was part fo the effort to push the Jeepster.

I own a couple of Salesbuilder magazines, but those are the only ones I’ve seen. Below is a series of covers that I’ve been able to document so far. I’d like to find more.

As far as I know, Salesbuilder issues were published between July of 1948 and as late as August of 1951. By early 1954 (possibly January), Kaiser Willys had shuttered the magazine format for a newspaper format (see the March 1954, volume 1, issue 2 at the bottom of this post).

July 1948:

1948-07-salesbuilder-jeepster-cover

1948-07-salesbuilder-jeepster-pgs

August 1949:

1949-08-vol1-no6-salesbuilder01-lores

March 03, 1950:

1950-03-salesbuilder-cover-front-lores

November 1950:

1950-10-salesbuilder-magazine-cover

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