Advertising & Brochures Research Archives

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1958 Brochure of 4 Wagons … Kaiser Foil Contest

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

UPDATE: Mike found a much better image of the back of this brochure on Facebook. 

kaiser-foil-cookout-first-annual

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Original Post from Aug 2013: This is one of the stranger brochures I’ve come across. It’s part of Kaiser Foil’s 1st Annual Barbecue contest. The brochure is 28 pages. This one sold on eBay.

“Original color catalog , 7 x 6.5 , 28 pages . Covers and pages have bending at the corner , also all pages are stained and wrinkled at the corner . This brochure is filled will barbecue hints and many recipes showing various products . The rear cover shows a Jeep Station Wagon which was an award in the Kaiser Aluminum Championship . The covers of this catalog are made from aluminum .”

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1949 4-Wheel Drive Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This December 1949 Ad published in the Saturday Evening Post is interesting in that WILLYS is printed larger than the term ‘Jeep’, the latter being regulated to a small badge near the wagon image.

1949-12-10-sat-evening-post-4-wheel-drive-gets-you-there-pg99-650px

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1948 Willys Overland ‘City and City’ Ad Campaign

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

UPDATE: The City and City campaign was introduced to dealers in the January 1948 issue of Willys-Overland Sales News (page 10).

Originally published in 2013, this updated post includes better images (though a few still need better images) along with the dates of publishing (at least the ones I’ve found so far). This campaign appears to have been limited to 1948. There are thirteen ads in all. They appeared in the Saturday Evening Post, Colliers, and Life Magazine (and likely other places).

1) The “A Hit in Boston and Buenos Aires” ad was published in the February 07, 1948, issue of the Saturday Evening Post, page 108.

1948-02-07-sat-eve-post-boston-buenos-aires-campaign-pg108

2) The “At Home in Portland and Paris” ad was published in the March 06, 1948, issue of the Saturday Evening Post, page 115. It was also published in Colliers Magazine, January 24, 1948, page 58.

1948-03-06-sat-evening-post-at-home-portland-and-paris-pg115-lores

3) The “Hailed in Minneapolis and Mexico” ad was published in the March 20, 1948, issue of Collier’s Weekly, page 68.

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4) The “It’s the Same In San Francisco and Stockholm” ad was published in the April 10, 1948, issue of the Saturday Evening Post, page 111.

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