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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
I won this rare Dualmatic brochure on eBay. I’ll follow up with more detailed pics once I receive the document.
UPDATE: The City and City campaign was introduced to dealers in the January 1948 issue of Willys-Overland Sales News (page 10).
Originally published in 2013, this updated post includes better images (though a few still need better images) along with the dates of publishing (at least the ones I’ve found so far). This campaign appears to have been limited to 1948. There are thirteen ads in all. They appeared in the Saturday Evening Post, Colliers, and Life Magazine (and likely other places).
1) The “A Hit in Boston and Buenos Aires” ad was published in the February 07, 1948, issue of the Saturday Evening Post, page 108.
2) The “At Home in Portland and Paris” ad was published in the March 06, 1948, issue of the Saturday Evening Post, page 115. It was also published in Colliers Magazine, January 24, 1948, page 58.
3) The “Hailed in Minneapolis and Mexico” ad was published in the March 20, 1948, issue of Collier’s Weekly, page 68.
4) The “It’s the Same In San Francisco and Stockholm” ad was published in the April 10, 1948, issue of the Saturday Evening Post, page 111.
The price seems nuts, but it’s a neat little item.
View all the information on eBay
“Shows signs of age. Doesn’t look like original pain on the very outsides of frame. Was probably painted when wall it was hanging on was painted. Measures roughly 13″ x 3.75″”
This 1950 CJ-3A brochure was one I hadn’t seen. It sold for $78. I stopped bidding at $50.
This appears to have a Bobcat fiberglass body and hood.
https://wenatchee.craigslist.org/bar/d/leavenworth-1948-willys-jeep/6878514588.html
“302 Ford engine mildly built with approximately 3,000 MI. Jeep is 98% complete. Needs power steering hooked up, blinkers wired,…but I’ve been driving in the summer this way for the past few years with no issues. Jeep does have black canvas top in great condition. Tires have at least 90% tread left. I seriously only drove this thing 300 miles a year for the past 10 years or so. It’s just at the bottom of my to do list. 4 speed transmission with overdrive upgraded brakes miscellaneous other things shoot me a text of what you have to trade. Hardest off roaring was a gravel logging rd.”
Borg-Warner had this March 19, 1949, ad published in the Saturday Evening Post, page 49. Looks more like a Jeepster ad than a BW ad.
This ad for Nickel (as in the Nickel in steel the contributes to strength) appeared in the February 21, 1948, issue of the Saturday Evening Post, page 78.
This August of 1957 ‘Jeep’ Vehicles Help fight Disease! brochure was another one I hadn’t seen. It amazes me how many little known brochures are still out there. It’s an export form, with form number MFS-8-57-X
The next three pages unfold into a single page. But, I’ve separated them for easier reading:
I like this Trophy Fish Holes ad for the Willys Station Wagon published in the May 1953 issue of Field and Stream, page 69.
Maury spotted this sign on eBay. The neon has been removed, but still a neat sign. The seller believe this was a temporary sign created just after WWII, but given the post WWII signs I’ve seen, I’d guess early 1950s or later would be more likely.
View all the information on eBay
“Vintage Jeep Willys Sales Service Auto Dealer Neon Sign 1940s 1950s USA . Condition is Used. This is a truly authentic, post-war Willys Jeep dealership sign that was was created fresh after the end of WWII. This sign is hand painted, not porcelain and was more than likely used for the dealership here in St. Joseph for a short time right after the war as a ‘fill-in’ then shortly retired. I say this because the paint is remarkably bright and not faded.
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