Advertising & Brochures Research Archives

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1948 Willys Overland ‘City and City’ Ad Campaign

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

UPDATE: The City and City campaign was introduced to dealers in the January 1948 issue of Willys-Overland Sales News (page 10).

Originally published in 2013, this updated post includes better images (though a few still need better images) along with the dates of publishing (at least the ones I’ve found so far). This campaign appears to have been limited to 1948. There are thirteen ads in all. They appeared in the Saturday Evening Post, Colliers, and Life Magazine (and likely other places).

1) The “A Hit in Boston and Buenos Aires” ad was published in the February 07, 1948, issue of the Saturday Evening Post, page 108.

1948-02-07-sat-eve-post-boston-buenos-aires-campaign-pg108

2) The “At Home in Portland and Paris” ad was published in the March 06, 1948, issue of the Saturday Evening Post, page 115. It was also published in Colliers Magazine, January 24, 1948, page 58.

1948-03-06-sat-evening-post-at-home-portland-and-paris-pg115-lores

3) The “Hailed in Minneapolis and Mexico” ad was published in the March 20, 1948, issue of Collier’s Weekly, page 68.

unknown-minneapolis-mexico-wagon-ad2

4) The “It’s the Same In San Francisco and Stockholm” ad was published in the April 10, 1948, issue of the Saturday Evening Post, page 111.

1948-04-10-sat-evening-post-sanfrancisco-to-stockholm-pg111-2-lores

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1948 CJ-2A Leavenworth, WA Make Offer

• CATEGORIES: Advertising & Brochures, CJ-2A, Features • TAGS: This site contains affiliate links for which I may be compensated.

This appears to have a Bobcat fiberglass body and hood.

https://wenatchee.craigslist.org/bar/d/leavenworth-1948-willys-jeep/6878514588.html

1948-cj2a-leavenworth-wa2 1948-cj2a-leavenworth-wa3 1948-cj2a-leavenworth-wa4

“302 Ford engine mildly built with approximately 3,000 MI. Jeep is 98% complete. Needs power steering hooked up, blinkers wired,…but I’ve been driving in the summer this way for the past few years with no issues. Jeep does have black canvas top in great condition. Tires have at least 90% tread left. I seriously only drove this thing 300 miles a year for the past 10 years or so. It’s just at the bottom of my to do list. 4 speed transmission with overdrive upgraded brakes miscellaneous other things shoot me a text of what you have to trade. Hardest off roaring was a gravel logging rd.”

 

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1957 ‘Jeep’ Vehicles Help fight Disease! Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This August of 1957 ‘Jeep’ Vehicles Help fight Disease! brochure was another one I hadn’t seen. It amazes me how many little known brochures are still out there. It’s an export form, with form number MFS-8-57-X
1957-08-jeep-vehicles-help-fight-disease-brochure1-lores 1957-08-jeep-vehicles-help-fight-disease-brochure2-lores 1957-08-jeep-vehicles-help-fight-disease-brochure3-lores

The next three pages unfold into a single page. But, I’ve separated them for easier reading:

1957-08-jeep-vehicles-help-fight-disease-brochure8-3pane-lores

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Large Two-sided Jeep Sign Saint Joseph, MO eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury spotted this sign on eBay. The neon has been removed, but still a neat sign. The seller believe this was a temporary sign created just after WWII, but given the post WWII signs I’ve seen, I’d guess early 1950s or later would be more likely.

View all the information on eBay

jeep-sign-saintjoseph-mo1

jeep-sign-saintjoseph-mo2

“Vintage Jeep Willys Sales Service Auto Dealer Neon Sign 1940s 1950s USA . Condition is Used. This is a truly authentic, post-war Willys Jeep dealership sign that was was created fresh after the end of WWII. This sign is hand painted, not porcelain and was more than likely used for the dealership here in St. Joseph for a short time right after the war as a ‘fill-in’ then shortly retired. I say this because the paint is remarkably bright and not faded.
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1957 Coffee and ‘Jeep’ Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This August of 1957 Coffee and ‘Jeep’ Vehicles brochure was one I didn’t know existed until it appeared on eBay two weeks ago. That CJ-2A dump jeep is pretty interesting.
1957-08-coffee-and-jeep-vehicles-brochure1-lores 1957-08-coffee-and-jeep-vehicles-brochure2-lores 1957-08-coffee-and-jeep-vehicles-brochure3-lores

The next three pages foldout into a single page. But, I’ve separated them for easier reading:

1957-08-coffee-and-jeep-vehicles-brochure8-3pags-lores

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