UPDATE: Still Available. but expensive.
(This unusual spec sheet compares the M-38A1 with the M-274 and the XM443E1. The M-38A1D image press photo is available currently on eBay.
UPDATE: Still Available. but expensive.
(This unusual spec sheet compares the M-38A1 with the M-274 and the XM443E1. The M-38A1D image press photo is available currently on eBay.
This December 1949 Ad published in the Saturday Evening Post is interesting in that WILLYS is printed larger than the term ‘Jeep’, the latter being regulated to a small badge near the wagon image.
I won this rare Dualmatic brochure on eBay. I’ll follow up with more detailed pics once I receive the document.
UPDATE: The City and City campaign was introduced to dealers in the January 1948 issue of Willys-Overland Sales News (page 10).
Originally published in 2013, this updated post includes better images (though a few still need better images) along with the dates of publishing (at least the ones I’ve found so far). This campaign appears to have been limited to 1948. There are thirteen ads in all. They appeared in the Saturday Evening Post, Colliers, and Life Magazine (and likely other places).
1) The “A Hit in Boston and Buenos Aires” ad was published in the February 07, 1948, issue of the Saturday Evening Post, page 108.
2) The “At Home in Portland and Paris” ad was published in the March 06, 1948, issue of the Saturday Evening Post, page 115. It was also published in Colliers Magazine, January 24, 1948, page 58.
3) The “Hailed in Minneapolis and Mexico” ad was published in the March 20, 1948, issue of Collier’s Weekly, page 68.
4) The “It’s the Same In San Francisco and Stockholm” ad was published in the April 10, 1948, issue of the Saturday Evening Post, page 111.
The price seems nuts, but it’s a neat little item.
View all the information on eBay
“Shows signs of age. Doesn’t look like original pain on the very outsides of frame. Was probably painted when wall it was hanging on was painted. Measures roughly 13″ x 3.75″”
This appears to have a Bobcat fiberglass body and hood.
https://wenatchee.craigslist.org/bar/d/leavenworth-1948-willys-jeep/6878514588.html
“302 Ford engine mildly built with approximately 3,000 MI. Jeep is 98% complete. Needs power steering hooked up, blinkers wired,…but I’ve been driving in the summer this way for the past few years with no issues. Jeep does have black canvas top in great condition. Tires have at least 90% tread left. I seriously only drove this thing 300 miles a year for the past 10 years or so. It’s just at the bottom of my to do list. 4 speed transmission with overdrive upgraded brakes miscellaneous other things shoot me a text of what you have to trade. Hardest off roaring was a gravel logging rd.”
Borg-Warner had this March 19, 1949, ad published in the Saturday Evening Post, page 49. Looks more like a Jeepster ad than a BW ad.
This ad for Nickel (as in the Nickel in steel the contributes to strength) appeared in the February 21, 1948, issue of the Saturday Evening Post, page 78.
This August of 1957 ‘Jeep’ Vehicles Help fight Disease! brochure was another one I hadn’t seen. It amazes me how many little known brochures are still out there. It’s an export form, with form number MFS-8-57-X

The next three pages unfold into a single page. But, I’ve separated them for easier reading:
