This is one of my favorite brochures. It’s a 25 page pamphlet with lots of pics. You can see all the pages here.

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“Jeep 4-Wheel Drive Vehicles for Public Service, vintage 1950’s original dealer brochure

Rare 1950’s era brochure for Public Service Jeep vehicles. Tons of great photos that show the various configurations that Jeeps could be ordered and configured to service Emergency, Fire, Power, Public Lands, Forest, Airports, etc.

Includes:
Police, Public Safety, Civil Defense Jeeps
Public Health Jeeps
Forestry and Natural Resource Lands Jeeps
Road and Park Maintenance Jeeps
Airport Operation Jeeps
Fire Protection Jeeps
Public Education Jeeps
Public Utilities Jeeps
Specs and Accessories, Attachments Available”

I don’t think I’ve run across this one.

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“Original mailer non color folder , 8.5 x 3.5 folded , 8.5 x 11 unfolded . Shows Jeep from Russ Cooley Service Station , Hillcrest , Binghamton , New York.”

Are there any Kidde fire systems left in any known jeeps?

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“This is not a reproduction or photocopy. It is an ORIGINAL advertisement that was carefully removed from a vintage magazine. It is a beautiful and would look great in a frame. It could be used to decorate your home, living room, hobby room, man cave, garage, bar, rec room, office, bathroom, etc.

Measurement: This is a full page ad and is measures approximately 13″ x 10.5″.”

Given it’s got some damage (it has some dents), it seems aggressively priced.

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“Vintage dealership sign, very good condition for age. Measures 12″ x 60″.”

Roberto Flores shared this magazine ad, reprinted in a book.

Roberto wrote: “I have just scanned this image from “The American Jeep in War and Peace”, by Kurt Willinger and Gene Gurney, Crown Publishers. I love the image: at least for me it depicts my idea of jeep: adventure, freedom, friendship, nature… Although I have been searching for this at the net, I couldn´t find it.”