Advertising & Brochures Research Archives

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Five Piccolino Protypes and More for Sale

• CATEGORIES: Advertising & Brochures, Features, Unusual This site contains affiliate links for which I may be compensated.

In 2013, I posted the brochure below with note explaining that there wasn’t much known about these mini jeep-looking vehicles. Yesterday, Peter Furrer sent me an email yesterday explaining that he was the developer of the Piccolino and that his five prototypes and everything else related to them are for sale. He’ll only sell them as a package. His price is $100,000. If he can’t sell them by the fall, he plans on auctioning them.

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Peter grew up in Switzerland. During his time in the Swiss Army in the 1950s, there were thousands of them. After completing his one year service, in 1958 Peter joined a crew of a filming expedition-team that went from Sao Paulo to the Amazon with 5 Jeeps and trailers. It took them 9 month to film the landscapes, animals and indios, people who had never seen white men before. Later, Peter became a commercial flight captain and did well as real estate broker.

In 1986, Japanese cars became very popular in Switzerland. There smaller size made navigating Switzerland’s narrow street easier. About then Peter’s love of Jeeps returned, but then he had a brainstorm. He decided to make half sized jeep-like vehicles to make parking frontside to sidewalks possible. Engineers in Paris, Switzerland and Italy designed the Piccolino to his specifications. In 1987, he showed them at the Geneva car-show, creating great interest with hundreds of reservations and dozens of dealer applications.

All he needed was the money to start mass production. In his search for money, a Thai businessman paid the airfreight to bring the 5 Piccolinos to the Bangkok car show. Again hundreds wanted to buy, but this time a military coup with tanks in the streets ended the effort and relations.

A Miami boat-show with 5 Piccolinos ended with TV coverage and in golf courses, as this would have been the only golf cart with street license. He feels they would have been great for golf-comunities.

In Detroit, he made it to the first floor of Lee Iacoca CEO building, but Lee would not see him. Later, his lawyers warned him never to call my Piccolino a Jeep!

Peter is now 81 and feels it is time to give up on his dream cars that he has cherished now for 20 years. He Will only sell them all together. He also hopes someone will donate a Piccolino to me, a very generous offer that I would readily accept, but certainly not necessary. If anyone has interest in this, feel free to privately email at d@ewillys.com and I’ll put you in touch with Peter.

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1956 DJ-3A Dispatcher Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, DJ-3A, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is an unusual Dispatcher brochure. Looks more like a case-based look at the DJ. It’s located in Russia. Seems pretty pricey given its location.

“Original brochure, 4 pages, A4
Payment through Paypal. Condition in the image. Mail service with the number for tracking. All very well packaged.
When purchasing multiple items, the postage will be combined.
If you are interested in a combined payment, please do not pay immediately, buy a few items and ask for the bill
Up to 500 grams (one pound) – $ 9
Up to 1 kg (2.5 lbs) – $ 14
Up to 2 kg (5 lbs) – $ 22 is the maximum cost of delivery. The greater the weight, the seller compensates for its own account.
Postal delivery in Russia is free!”

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1940s CJ-2A Brochure from Australia

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I found this cool brochure on eBay for almost nothing. It’s printed on very thin paper. It’s 8.5 x 11, but part of the left side folds over, bringing it’s width down to about 6″. I believe it is was created in 1946 or 1947. The photo below as an early grille and a column shift. One illustration has tool indents.

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Five Mowers for Early Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

There were several mowers developed for the early jeep. Some mounted on the side and some in the rear. Here are the ones I have so far:

1. NEWTON MOWER: Built by H. G. & S. Manufacturing out of Wisconsin, this mower relied on the Monroe Lift for mounting. Skilled users could attach this mower in only one minute, according the brochure.

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2. NEWGREN POWER MOWER: Made by Newgren Company out of Butler, Pennsylvania. It mounted on the rear. (Later, this was marketed as the ‘Jeep” Farm Mower)

newgen-lift-type-mower1 newgen-lift-type-mower2 Continue reading

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1955 Public Service Sales Brochure

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

UPDATE: This is form W-991-5.  You can download a pdf version here.

(first published 12/7/2010) Gerald scanned and forwarded these images from the  Jeep Family of 4-Wheel-Drive Vehicles in Public Service.  There are 25 images. Thanks Gerald!

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Portarator Generator Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I’ve added some photos of an actual Portarator.

Merton Day obtained this brochure years ago. It’s not a jeep specific item, but it is easy to see how one of these generators hooked to a jeep could prove useful.  The Portarator was installed in the engine compartment for power tools or other electric devices (such as a margarita blender, should the mood strike).

B&B manufacturing produced other Portarator products, as this brochure demonstrates, but I couldn’t find any Portarator’s for sale. Here’s the brochure Merton saved:

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1951 Ad for Blitz Buggy Fire Truck on eBay

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

We know a couple of these exist. One sold back in 2014.The fire truck has “Blitz Wagon” on it, while the company marketed it as a “Blitz Buggy” The company that produced these was the Hi Pressure Fog Equipment Company.

“This is an original advertisement,NOT a reproduction, no rips or tears. Size of ad is app 5 X 5.”

View all the information on eBay

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The same company also made this alternative version. Anyone recognize the vehicle? This ad also appeared in a 1951 magazine accord to the seller.

View all the information on eBay

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