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August/September 1961 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features, Service Bulletin • TAGS: This site contains affiliate links for which I may be compensated.

Not much to report from this four-page August-September 1961 issue of Jeep Service and Parts News. An article on repairing an FC shifter includes a reference to Service Bulletin 457, which can be found at the bottom of the page.

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Service Bulletin 457:

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1964 Jeep News Volume 10, Number 3

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This eight page Jeep News volume 10, number 3, begins with the news that 53 Wagoneers were in daily use around the 1964 World’s Fair in New York. The paper also reported the presentation of a WWII jeep to the Smithsonian Institution for display. Pages 2-5 also cover the World’s Fair.

Page six introduces the CJ-5 and CJ-6 Tuxedo Park Mark IV models. Page seven covers the World’s Fair, again. Page eight covers international news, including an Amsterdam show featuring a van-like custom body on an FC-170 chassis.

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April 1961 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The four-page April 1961 issue of Jeep Service and Parts News begins with the usual “here’s how to make more money” story on the front page. Page two introduces a new Bendix radio for jeeps, refering to Parts and Accessories Bulletin No. D-57, while a story on page four under Money Maker shares the news about Willys Overland Air Springs, referencing Parts and Accessories Bulleting D-39. I am now wondering how I missed ever seeing references to “Parts & Accessories Bulletins”? I guess I wasn’t looking for them. I’ll look and see if I can locate some.

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October 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page October 1958 issue of Jeep News got buried in my files, but better late than never.

Page one share some dealer news about the Maverick tie-in, along with some thoughts on the surge in third quarter sales. Page two has a full page article about the FC-170 and its advantages. Page three describes how James Garner day in Oklahoma was cleverly co-opted by a savvy jeep dealer president Mead Norton, who made sure Garner, visiting broadcast reps, and the press were ferried from the airport and along the parade route with jeeps.

The Economy Delivery Van makes a surprise, huge showing on pages four and five with articles and photos. That’s possibly the most visibility that model ever received. Page six gives a shout-out to Clark County Sheriff’s Jeep Posse out of Las Vegas, Nevada. Page seven is all Maverick Bros. Page eight describes the 1958 dress rehearsal jeep caravan, used to test the roads and generate thoughts on the best routes for the 1959 Colorado Centennial event, which was expected to attract more than 1000 entrants. The routes were documented in this brochure.1958-10-jeep-news1 1958-10-jeep-news2 1958-10-jeep-news3 1958-10-jeep-news4 1958-10-jeep-news5

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March 1961 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features, Service Bulletin • TAGS: This site contains affiliate links for which I may be compensated.

This March 1961 issue of Jeep Service and Parts News is, once again, four pages. Page three contains a couple items I found interesting. In the not-all-fc170-hubs-are-the-same department, in 1961 Willys Motors introduced reinforced drums. I’m unclear on ‘how much more’ these are reinforced. Also on page three we can pinpoint the introduction of the trim tag to early 1961. The article also mentions more information was included on Service Bulletin 505, which I’ve included at the bottom.

Side note: I’ve collected a near-complete folder of Service Bulletins along with a folder of Fleet Service Bulletins, which are close, but not quite the same. They are sitting in a pile awaiting pics and commentary at some point.

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Service Bulletin 505 (4-pages, courtesy of Bruce Agan):

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March 23, 1957, Issue Sat Evening Post

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features, Magazine This site contains affiliate links for which I may be compensated.

The March 23, 1957, issue of the Saturday Evening Post featured a jeep on the cover. John Clymer illustrated the cover. He was born not far from me in Ellensburg, Washington, where (to my surprise) the Clymer museum features his art. Guess I’ll have to stop in there and check it out sometime.

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This issue also included this ad, which was part of this 1957 series of three-pane-ads.

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1960 August/September Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The four-page issue of the 1960 August/September Jeep Service and Parts News issue contains an ominous note at the bottom of the last page. The article noted that the military released some surplus M-38 fan blades, but warned that the fan blade should not be used with any other Jeep vehicle, as the results will be “unsatisfactory”. This got me wondering just how different these blades were? The fact that I have a remanufactured M-38 engine in my DJ-3A made me wonder if I also have an M-38 blade. Given my temp gauge doesn’t work all that well in the DJ, I doubt I will be any more unsatisfied with the temp than I already am!

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1963 Vol. 9 No. 6 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page issue of Jeep News, volume 9 number 6, begins on page one with a few plugs for The Greatest Show on Earth.

Page two plugs a completed Jeep race out of Michigan, hosted by the Michigan Four Wheelers Club of Dearborn. Page three highlights, once again, The Greatest Show on Earth.

Pages four and five share images of jeeps from around the world. It also includes a short note about the annual ‘Jeep’ Caravan to the Gila Cliff Dwellings. Page six includes a nod to the Sussex County Jeepster Club out of New Jersey, along with a story about the development of a mobile camera tied to a CJ-3B. The Jeeporama out of Boulder, Colorado, fills the entirety of page seven. The issue ends on page eight with two stories of jeeps in the Peace Corps.

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May 1960 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The more I read these Jeep Service and Parts News issues, the less they look like news and the more they look like reminders to Sell, Sell, Sell! (See “The Parts Department Manager” on page four). It’s not that there isn’t a place for encouraging selling for this department, but whether it belongs in a news bulletin is less clear to me.

In the “not all air bath cleaners are made the same department”, the note on the lower right portion of page four highlights a new air bath cleaner for the FC-150 that includes “a water deflector to eliminate the possibility of water entering the air cleaner from the back of the fire wall”.

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