The two-tone truck was front page news in the April 1956 issue of Willys News.
Advertising & Brochures Research Archives
1950s Willys German Jeep Brochure **SOLD**
UPDATE: Sold on eBay for $26.00
“This auction consists of two items: a heavily illustrated 68-page Jeep Vehicle Catalog and Parts Price List number 12 dated January 1956 for a company called Jeep Service Dipl.Ing. E. Stahl & Co. in Vienna, Austria, AND a 12-page parts price list dated 1 January 1956 for the US Military Model MB jeep from the same firm. The smaller catalog is attached inside the front cover of the larger 6 x 8-¼ inch catalog.”
Willys Approved Service Sign Kiefer, OK $2500
Not perfect, but appears in great shape.
“Old Willys sign.
2 sided.
At the bottom it has these markings:
Walker & Co Detroit
Asking $2500 or best offer.”
Jeep Sign Bulverde, TX **SOLD**
UPDATE: **SOLD** Was $200
New jeep sign, but still neat.
“Two signs one JEEP, one CHRYSLER from a dealership large outdoor type. They measure 3′ 1/2″ X 10′ $200.00 each.”
1943 Carilloy US Steel Ad on eBay
Maury spotted this ad showing a famous shot of a slat grille charging over a hill.
Matchbook Cover w/ Jeep **SOLD**
UPDATE: **SOLD** Was on eBay.
This matchbook highlights Fort Knox and depicts a jeep and a tank.
“VINTAGE 40 FRONT STRIKE MATCH COVER.”
Texas Service Station Convention
Here’s a good photo of the rear of a truck ready for service station duties. This was published in the May 1955 issue of Willys News.
On the Job Demo Sells Dispatcher
1955 Service Station Brochure on eBay
This mailing brochure looks targeted toward service station owners. Neat piece.
“Part Color Folder , 8.5 x 3.5 Folded , 8.5 x 14 Unfolded , Slightly Soiled”
1959 Maverick Brochure on eBay
Currently a buy-it-now at 20% off.
“Part Color Sheet , 8.5 x 11 , Printed Both Sides , Maverick Special Station Wagon”


















