This ad appeared in volume 2 No. 13 issue of Montana Sports Outdoors of Missoula, MT. The magazine includes a full page ad for an unusual ‘Jeep’ being endorsed by UNITED CATTLE COMPANY OF BIG SANDY. I can’t imagine this ad ran in too many magazines. The text of the ad notes that the cattle company was purchasing its 18th jeep.
Advertising & Brochures Research Archives
1942 Reader’s Digest “Meet the Jeep”
UPDATE: This article is a condensed version of this Scientific American article shown here: http://www.ewillys.com/2020/04/16/january-1942-article-from-scientific-american-meet-the-jeep/
(09/22/2012) This Old Jeep had a digital copy of this magazine article from Reader’s Digest January 1942. That site is now offline. Below is Page 1 of 3 pages.
Montgomery Ward & Sears Catalogs on eBay
Here is a set of old catalogs.
“Montgomery Ward Sears JEEP SCOUT JEEPSTERS Parts Catalogs 1967 1968 1971 1972”
Go-For-Digger Backhoe Brochure on eBay
I didn’t know go-for-digger made backhoes.
“”NOT~A~REPRINTED” …&… “NOT~A~PHOTO-COPIED” = JEEP FACTORY DEALER SALES AD BROCHURE
N.O.S. & O.E.M., KAISER, JEEP, CJ5 UNIVERSAL, “GO-FOR-DIGGER”, “BACKHOE”, DEALER SALES AD BROCHURE
DEALER SALES AD BROCHURE = IS COLORED ON BOTH THE FRONT & BACK
KAISER JEEP CJ5 UNIVERSAL = A FACTORY OPTIONAL SPECIAL EQUIPMENT ATTACHMENT BROCHURE
2-SIDED-COLORED SALES AD BROCHURE SHOWING & DESCRIBING:
BACKHOE & ANGLE DOZER BLADE & HEAVY DUTY REAR AXLE with DUAL WHEELS”
The Scheneker BackHoe: Anyone Familiar with it?
Glenn has a friend working on a restoration of a Scheneker Backhoe. Due to the lack of information about these, he wondered if anyone out there in Willysland had any additional information about them. You can either comment or contact me if you want to email me (d@ewillys.com).
He writes, “A local friend is working on a ’55 Willys Pickup with a Schnecker Iron Works BackHoe mounted on back. It looks just like the one in the Willys Special Equipment Catalog. We have been playing with this unit for several years and have never seen another.
We would like to communicate with anyone knowledgeable about these. Probably not many were built as it was not strong enough to take the beating.
As this is being dismantled, it is obvious that much rewelding was required after each use. Complete replacement of the frame is the only answer and a California pickup is here. Frame reinforcements were everywhere and we are trying to find any information as to what was done at the Buffalo Factory.
Somewhere there must be another of these in order for owners to compare notes. This is totally different from the Ottawa on the FC170 later in the 50’s, and also different from the half cab FC170 shown in the current AACA Club Magazine “Antique Automobile” There are many special parts on this vehicle including heavy duty split rim 15″ wheels and a banjo type rear end housing.”
Here are the few brochures found so far:
1950 Wagon 4×4 63 Brochure on eBay
This is kind of a hokey brochure. It is 16 pages.
“original Dealer’s Non Color Catalog , 8.5 x 11 , 16 Pages , “New 4 X 4-63 Station Wagon”
Koenig Iron Works Bumper Brochure on eBay
This is a handy one for keeping track of different truck bumpers. It is one page with two printed sides.
Jeep to Harney Peak in the Black Hills of South Dakota
From the 1950s until 1968 visitors to the Black Hills of South Dakota could purchase tickets for a ride in a jeep to Harney Peak. The ride would take visitors up to the CCC built lookout at the top of the peak, the tallest point in the United States east of the Rockies (visitors could also hike or ascend via horseback). You can view various pictures of and from the lookout here. Erosion due to the jeep trail ended the trips by jeep. The area around the peak was also turned into a wilderness area (and one could argue given the road how that might happen, but that’s another a debate for another time), so no vehicles are allowed anymore.
Black Hills National Forest: Harney Peak and the Historic Fire … – Page 51
This picture was taken at Sylvan Lake. They employed both flatties and CJ-5s. Custer State Park – Page 104
Gerald sent these digital versions of this postcard to me a couple years ago. You can also buy it here.


Mobile Arc Welding Unit from Welders Supply
Welders Supply out of Cleveland Ohio purchased an ad for a mobile arc welding unit in the May,1950, issue of Popular Science. Anyone seen or have one of these? (This same ad appeared in Popular Mechanics — here is one example)
1964 Jeep Replacement Parts Catalog on eBay
This is still a good price with no bids so far.
“1964 SEARS CATALOG FOR JEEP PARTS.ITEM IS IN NICE SHAPE- 67 PAGES. INDEX ON BACK COVER.”














