This June 1958 Jeep News issue is only four pages. There are a variety of stories, including an announcement on the front page indicating the Jeep Jamboree would be starting in July. The back page highlights the Maricopa County Jeep Posse, one of the more storied jeep posse’s in the country.
Advertising & Brochures Research Archives
July 1964 Jeep Service and Parts News
This four-page July 1964 Jeep Service and Parts News highlights. Note the directions on page one for removing protective wax from new vehicles after they arrive at a dealer. On page four, the bulletin announces a new Tornado Engine break-in methodology. I wonder what was wrong with the old, original one?
April 1958 Jeep News
Good news. I’ve done a deal to purchase thirty issues of Jeep News, along with around 70+ Jeep Service and Parts News. Some are late 1950s, but most are from the early to mid 1960s.
Page one of the April 1958 eight-page issue of Jeep News highlights the introduction of the Mule, though calling is “space age” seems over the top. The front page also includes an announcement for the third-annual jeep rodeo in Yakima, hosted by the Yakima Ridgerunners.
Page three shares the news from the recently completed Jeep Cavalcade from Hemet to Borrego Springs, California. Page four announced the third-annual Truth or Consequences, New Mexico, Jeep Derby. Page five has some images for the Lake Erie hunting club.
On page six, don’t miss the modified jeep used to transport mobile homes (and attempt to meet some local laws. Speaking of transport, lower on page two is a modified buggy and trailer that carried hunters through and over local swamps. Page seven is a full page article on jeeps and salt water anglers.
June 1964 Jeep Service and Parts News
Missed Out on this Unusual Brochure
Likely from around 1958, this illustrated brochure is 24 pages. The front page included the title, “Man moves forward on WHEELS”. Unfortunately, I did my final bid too soon and lost out at the end. It was dumb on my part. Below are the pages posted to eBay. Hopefully, the buyer reads eWillys and is willing to send a scan of the booklet.
1946 Testimonial from the Wachusett Country Club
UPDATE: Last posted October 12, 2017
The photo of the jeep underneath the letter shows it without bow holders, but with an extra spare tire carrier. Does this mean the country club ordered it this way? Were the bow holders ever installed? There have been a couple early 2As that appeared unrestored, but without bow holders. I’ve wondered if they could be ordered that way.
Willys-Overland Porcelain Sign Johnston, RI $2750
Andy shared this sign, originally with neon. This would have been an early post-war sign.
https://www.facebook.com/marketplace/item/24697321019851283/
“3×6’ porcelain neon skin.”
What 1946 Willys Overland ‘Jeep’ Owners Say ….
UPDATE: This was first published September 13, 2014.
These testimonials are from a Willys Overland Sales book dated 1946.
1946 Testimonial from Maine
November 1962 Jeep News
Sadly, this is the last issue from the batch of Jeep News issues purchased last month. I’ll watch for more to hit eBay …
The eight pages of the November 1962 issue of Jeep News directs most of its pages to the new jeep models, which isn’t too surprising. Apart from that, page six covers the 3rd Annual Jeepathon race at Las Cruces, New Mexico, while page seven highlights more support for the Hatari movie.




































