Advertising & Brochures Research Archives

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May 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This May 1959 issue of Jeep News announced that Willys agreed to continue co-sponsoring the Maverick show obviously dominated the headlines, but it is interesting to see that photos from the 1959 Truth or Consequences race also landed on the front page.

Page two contains dealer news. Page three includes a photo of two DJ-3As with unusual nylon tops, presumably custom made, that are owned by the Sheraton Terrace Motel in San Antonio.

Page five includes a full-page report with photos from the Truth Or Consequences, NM, ‘Jeep’ Vehicle Derby. Page six includes a rare photo of a civil defense wagon. Page seven has an almost full-page report on the eleventh annual Hemet to Borrego cavalcade.

Finally, page eight tells the story of a scout troop that raised money to replace their tired CJ-2A, though they replaced it with a non-jeep station wagon, the scouts noted it wasn’t as capable as the jeep. So, why didn’t a dealer step in to help these scouts get a jeep? ??

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June 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This June 1958 Jeep News issue is only four pages.  There are a variety of stories, including an announcement on the front page indicating the Jeep Jamboree would be starting in July. The back page highlights the Maricopa County Jeep Posse, one of the more storied jeep posse’s in the country.

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July 1964 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This four-page July 1964 Jeep Service and Parts News highlights. Note the directions on page one for removing protective wax from new vehicles after they arrive at a dealer. On page four, the bulletin announces a new Tornado Engine break-in methodology. I wonder what was wrong with the old, original one?

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April 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Good news. I’ve done a deal to purchase thirty issues of Jeep News, along with around 70+ Jeep Service and Parts News. Some are late 1950s, but most are from the early to mid 1960s.

Page one of the April 1958 eight-page issue of Jeep News highlights the introduction of the Mule, though calling is “space age” seems over the top. The front page also includes an announcement for the third-annual jeep rodeo in Yakima, hosted by the Yakima Ridgerunners.

Page three shares the news from the recently completed Jeep Cavalcade from Hemet to Borrego Springs, California. Page four announced the third-annual Truth or Consequences, New Mexico, Jeep Derby. Page five has some images for the Lake Erie hunting club.

On page six, don’t miss the modified jeep used to transport mobile homes (and attempt to meet some local laws. Speaking of transport, lower on page two is a modified buggy and trailer that carried hunters through and over local swamps. Page seven is a full page article on jeeps and salt water anglers.

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Missed Out on this Unusual Brochure

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

Likely from around 1958, this illustrated brochure is 24 pages. The front page included the title, “Man moves forward on WHEELS”. Unfortunately, I did my final bid too soon and lost out at the end. It was dumb on my part. Below are the pages posted to eBay. Hopefully, the buyer reads eWillys and is willing to send a scan of the booklet.

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1946 Testimonial from the Wachusett Country Club

• CATEGORIES: Advertising & Brochures, Documents, Features, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Last posted October 12, 2017

The photo of the jeep underneath the letter shows it without bow holders, but with an extra spare tire carrier. Does this mean the country club ordered it this way? Were the bow holders ever installed? There have been a couple early 2As that appeared unrestored, but without bow holders. I’ve wondered if they could be ordered that way.

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