Likely from around 1958, this illustrated brochure is 24 pages. The front page included the title, “Man moves forward on WHEELS”. Unfortunately, I did my final bid too soon and lost out at the end. It was dumb on my part. Below are the pages posted to eBay. Hopefully, the buyer reads eWillys and is willing to send a scan of the booklet.
Advertising & Brochures Research Archives
1946 Testimonial from the Wachusett Country Club
UPDATE: Last posted October 12, 2017
The photo of the jeep underneath the letter shows it without bow holders, but with an extra spare tire carrier. Does this mean the country club ordered it this way? Were the bow holders ever installed? There have been a couple early 2As that appeared unrestored, but without bow holders. I’ve wondered if they could be ordered that way.
Willys-Overland Porcelain Sign Johnston, RI $2750
Andy shared this sign, originally with neon. This would have been an early post-war sign.
https://www.facebook.com/marketplace/item/24697321019851283/
“3×6’ porcelain neon skin.”
What 1946 Willys Overland ‘Jeep’ Owners Say ….
UPDATE: This was first published September 13, 2014.
These testimonials are from a Willys Overland Sales book dated 1946.
1946 Testimonial from Maine
November 1962 Jeep News
Sadly, this is the last issue from the batch of Jeep News issues purchased last month. I’ll watch for more to hit eBay …
The eight pages of the November 1962 issue of Jeep News directs most of its pages to the new jeep models, which isn’t too surprising. Apart from that, page six covers the 3rd Annual Jeepathon race at Las Cruces, New Mexico, while page seven highlights more support for the Hatari movie.
September 1962 Jeep News
This September 1962 eight-page issue of Jeep News begins with Lloyd Bridges. He headlined a half-hour show called “Kaiser Presents The Lloyd Bridges Show”; not exactly a catchy name!
I was surprised to see on page two that it wasn’t until mid 1962 that the Go-For-Digger trencher officially became a ‘Jeep’-approved special equipment item (other official ‘Jeep’ trencher being the Jeep-A-Trench). Page five highlights the second annual Jeeporama, held in Denver.
Page six re-highlights the Hatari craze, encouraging dealers to continue promoting the movie.
Note the CJ-5 in the upper right of Page seven. The top looks someone like a Koenig hardtop, but the rear side glass appears to be a custom size. I don’t recognize this top. Anyone else? Lower on Page seven is the 1962 World’s Fair Jeep Surrey. Two days ago I found my mother’s caricature drawing made for her at the ’62 fair. I’ll ask my aunt if she remembers this jeep.
Page eight shares a pic from the 10th annual Jeepers Jamboree, along with announcing the 4×4 Explorers, a ‘jeep’ club organized in Missouri.
August 1962 Jeep News
This eight page August 1962 Jeep News Issue leans heavily Hatari. Pages one, four, five and six all focus on Hatari-related images and stories.
Page two notes that the Post Office order for FJ-3s had grown to 7,082 multi-stop vans, of which almost 6,000 were already operating in over 600 cities. Pages three, seven, and eight offer a potpourri of jeep-related images and captions.
Willys Dealership Sign in Moab, Utah
Paul was browsing Facebook when he ran across this image from Moab, Utah, on the Canyon County Zephyr FB group page that includes this early 1950s Willys dealership sign (left side of image). You can see this sign in this 1952 signage brochure (WO11): http://www.ewillys.com/2021/02/13/1952-willys-signage-brochure/
There are some ads by this entity on Newspapers.com, but you’ll need a subscription to see them.
June 1962 Jeep News
This eight-page issue published for June of 1962 starts with the movie Hatari! Pages two and three are all about dealers (and some love for Tornado engines). Most of pages four through seven cover more Hatari info. Page eight highlights the seventh annual Truth or Consequences (NM) ‘Jeep’ Derby. I plan to go back at some point and figure out when the ‘Jeep’ News began covering club and race information. At some point during the late 1950s – early 1960s the notion of jeeps as “fun”, rather than just utility workhorses, enters both the ‘Jeep’ news and Jeep’s advertising. I’m want to learn more about that subtle shift.




































