Advertising & Brochures Research Archives

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1957 Ad and Merchandise Bulletin for Jeep Pens and Pencils

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

UPDATE: I just purchased a set of these off of eBay. The box has a little tear, but the pen and pencil are in good shape.

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Originally posted January 26, 2021: 

Mike shared this September 6, 1957, announcement sent to all dealers about the new Eversharp ‘Jeep’ pens, pencils and sets, now available with the Forward Control ‘Jeep’ FC-170 illustration.

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The Jeep GPV Volkswagen From Sandman

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features, VEEP (VW Jeep), Scamp, Others This site contains affiliate links for which I may be compensated.

UPDATE IV: “J” was able to locate and purchase one of these rare sandman GPVs.

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Originally posted Aug 19, 2023, UPDATE III: Jay shared some more pics!

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UPDATE II: After 10 plus years, we finally have a photo of an actual GPV Volkswagen-jeep! Thanks to Jay for sending this photo. I hope we can get some more!

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UPDATE Jan 18, 2013:  I found a second brochure that identifies this as a Sandman GPV

Has anyone ever heard of this Volkswagen/jeep model?  It doesn’t seem to be a VEEP.  Other searches yielded nothing about this unusual rig.

View all the information on eBay

1970-gpv-sandman-volkswagen1

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BROCHURE #2

“original non color folder 8.5 x 5.5 folded , 17 x 5.5 unfolded . This Jeep replica used a Volkswagen chassis . Produced by General Purpose Vehicles , Sandman Sales , Fortworth Texas.

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August 1964 Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This August 1964 brochure is part of the first reprint series, but I don’t know what corrections were made from the first run of this brochure. Absent from this family of jeeps are the DJ-3As (and siblings), CJ-3Bs, FCs and any FJs Kaiser jeep may have been producing.

This is the first page. It isn’t a surprise that Kaiser was promotion the new Cherokees and Wagoneers:

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This is the back page of the brochure:

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The brochure opens up horizontally to reveal this page:1964-08-jeep-brochure-2

It then opens up wider to reveal this tri fold page:

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Finally, it opens vertically to reveal the family of jeeps. Note that it includes a top section in the lower right corner, highlighting Meyer-style cabs, though in 1964 it appears the cabs may have been marketed as “jeep” cabs or Orrville cabs, since Meyer didn’t purchase Orrville until 1965.
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December 1960 Jeep News – Pepe Movie

• CATEGORIES: Advertising & Brochures • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This dealer Advertising and Merchandising Bulletin from February 6, 1961, was sent to dealers explaining the Pepe Movie promotion and possible promotional tie-ins dealers could try. The package included a movie poster also. 

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Original posted June 29, 2020: Instead of the usual eight pages, the 1960 issue of Jeep News is limited to four pages. Still, there’s some interesting information inside.

First, the front page article on the movie to-be-release movie “Pepe” described the forty-jeep-gala ballet filmed in Las Brisas as spectacular. I tried to find some clips from Pepe online, but have yet to see any. The CJ-3B page does a good job describing the Gala’s role, along with a few pics, in Pepe: https://cj3b.info/Siblings/SurreyPepe.html.

Second, on page three the article about the Hy-Rail FCs contains a noticeable goof. The title refers to the FCs as “FC-170″s, while the pics and text correctly show them as FC-150s.

Third, there’s a good photo of an FC-170 flatbed with a Mobile Drill mounted on it, the first example of an FC with a mobile drill that I’ve seen and the latest reference to the sale of a Mobile Drill.

Fourth, the article on the Fresno Four Wheel Drive Club underscores why so many jeeps continue to emerge from the Fresno/Clovis area. As of December 1960, the family-friendly jeep club had more than 350 members, likely making it the largest jeep club in the US. The club even had a newsletter, which at that time was edited by Mr. Otto Traeber and called “Four Wheeler”; sound familiar? This newsletter was also shared with other jeep clubs. One year and two months later, in February of 1962, a new vehicle magazine was introduced to the public, published out of Southern California: Four Wheeler Magazine.

Photos Photos Photos

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UPDATE: February 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE II: wilpenney brought up an important point. Page 2 of the Feb 1960 issue of Jeep News (shown at bottom) distinguishes between the “Ashtray”, with the semi-circle whirly part that includes cigarette holders, and the “Hostess Tray”, which lacks the semi-circle part. (Perhaps I am the only person who didn’t realize the difference — I was calling them both ashtrays?)

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UPDATE: These two February 1960 documents reference the “Corner the Market” contest also referenced by the February 1960 issue of Jeep News, as well as the January 1960 issue and the April 1960 issue (I don’t have the March issue).

1960-02-15-corner-the-market-bulletin 1960-02-28-corner-the-market-bulletin

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Originally Published June 03, 2020:

This issue of Willys News shows that Jeep dealers were experience continued growth. This issue also suggests that the ashtrays and cuff-tie-links were introduced in 1960. Anyone have the full page 1959 Nieman Marcus catalog ad of the newly introduced DJ-3A Surrey mentioned on the last page?

Photos Photos Photos

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Sept 1960 Ad and Merch Bulletin

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

I believe this is the first Advertising and Merchandise Bulletin that I have owned (or even seen). I bought several of these together on eBay. The particular one details the “600 series” of tri-fold brochures available during 1960 (which is one of those nagging issues I’ve always wondered about .. how many brochures were made). So, this answers that question. There were only 13 in that series.

When I get a chance, I’ll add links of images to this post.

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1954 Warn Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I spotted this Warn hub brochure out of Canada on eBay. It’s not I have documented. Its 1954 date makes it a fairly early one for the locking and automatic hub models.

This is the front of the brochure:

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The is the back of the brochure:

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If you open from the back, it reveals this page:

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The this page opens horizontally again to reveal the interior three pages (8.5″ x 11″)

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This is the back of the fully opened brochure.

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1945 MobilOil Ads w/Jeeps on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Here’s a second version of a 1945 Mobiloil ad featuring jeeps. This was part of a series of military-related ads buy Mobiloil in 1945 (see others here). I haven’t yet seen any other ones with jeeps in them.

View all the information on eBay

“Willys Jeep Mobiloil Vintage 1945 Ad Magazine Print Soldiers GI WWII
About 10.25 X 14 Inches. Carefully shipped flat.”

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Here’s a second version of this ad campaign that included jeeps:

View all the information on eBay

1945-mobileoil-ad2-lores

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1957 Canvas Dealer Sign on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

The seller of this sign has listed it at $250, but will consider lower offers. It likely is the only one of its kind.

View all the information on eBay

“Very cool canvas dealer sign. 46” x 24” Appears to be hand painted. This was found mounted to a board. There is some damage to one corner. Tape has been applied to help hold its position. Very cool piece. You will NOT find another

Vintage Canvas Banner Dealer Wall Hanging 1957 57 Willis Jeep RARE Hand Painted.”

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