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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
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Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
The shipping on this is $25US; otherwise, I’d get this rare brochure.
View all the information on eBay
“Original Willys Jeep 1 Ton Truck brochure”
UPDATE: I finally found an original of this brochure by Laurel Worman, Inc. I was surprised to see it printed as late as October of 1953. It is an 8.5 x 11 inch brochure that folds out to 17 x 11 inches.
Its primary purpose was likely to promote the new Worman hardtop for the CJ-3B. I’m not sure how many of that style of tops sold, but I sure haven’t seen many. Instead, I’ve always wondered if the design was sold or made for Sears, which promoted a similar “Deluxe top”. Interestingly, this was more than just a top. The brochure highlights that the top was the result of Worman’s 5-year attempt to turn the CJ-3A into a station wagon type vehicle. Given Worman faded quickly after this brochure was made, it seems the company’s goal wasn’t met.
UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T
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Originally published July 4, 2020:
UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.
This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:
This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:
This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:
I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.
This is the front of the brochure:
The top folds up to reveal these two pages:
The bottom folds down to review this center section:
This is how the back appears when fully opened: Continue reading
Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.
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“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”
UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section. Note the “Universal Jeep” shown has a Worman hardtop. There is no date or form number on the brochure:
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Originally published Feb 2, 2021: This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.
UPDATE: I snagged this on eBay a few days ago and have updated the previous images I had posted. The brochure is Form No. 4WDT-CM1–215M–12-49.
Here is the first page of the brochure:
It unfolds vertically to reveal this page:
This shows the entire center area:
Here is the back of the brochure:
I missed out on this sales and service mailer which sold on eBay for $31.77. Rare, yes, but $31.77? It was too much for small mailer.
Given it touts the Maverick show (though the plug is relegated to the back of the brochure), I suspect this is probably from 1960. There is no form identifier.
This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.
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I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented. I’ll update this with scanned pics once I receive the brochure.
