Advertising & Brochures Research Archives

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Chris’ Unusual 1960(?) Jeep Calendar Find

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Here’s the YouTube version. There’s background music that might offend the DCMA, so not sure if YouTube will keep the video live or not (They’ve taken down another video of mine for background music — music that happened to be playing in the car at that time of the video).

UPDATE: I’m not sure if this will work for everyone or not. I worked on my MacBook Pro and on my iPhone. I can upload to YouTube later today, which should make it more speedy to load (it takes a short time to load before playing.

Check out this unusual hanging and spinning jeep calendar that Chris found on Facebook. It’s not an easy calendar to read, nor is it all that practical, but it’s certainly a rare jeep item! Given it shows that January 1st fell on a Friday, this appears to be from 1960.

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1943 Ad Highlighting the Go-Devil Engine

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: The eBay seller sent me the wrong ad and doesn’t know what happened to the ad shown below. So, we may never know the dates or publisher of this ad.

I can’t remember running across this two page magazine ad highlighting the Go-Devil engine. I bought it off of eBay.

1943-2-page-ad-go-devil-ad

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San Angelo Die Casting and Manufacturing Products For the Jeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Texas’ San Angelo Die Casting and Manufacturing company was founded by Raymond V. Hart, according to a May 23, 1998, obituary in the Fort Worth Star-Telegram. The company manufactured a wide range of inventions, from nut shellers used as far south as Brazil to jeep products as evident below.

One of the more unusual products was this jeep trailer. Somewhere in the eWillys archives is an actual example of one of these trailers. I thought it was a custom concoction, but clearly it wasn’t.

san-angelo-tex-trailer-gun-holster1 san-angelo-tex-trailer-gun-holster2

The company’s main jeep-oriented product was gun racks (the firm produced both jeep and non-jeep gun racks). This hard-to-find brochure from the San Angelo Die Casting and Machine Company explains why there are a number of jeeps with similar gun racks in them. That “No. 20” model is particularly prevalent in jeeps.

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1954 “Harvest Your Sales Crop” Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This literature was on eBay (and bought by me). Given this unusual document is dated October 1954, I wonder how many other docs like this were distributed to dealers and distributors. This is the first item like this that I’ve run across. I’ll get a better scan of it at some point in the future.

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The Free-Lock Corporation and Their Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE VII: A set of NOS Free-Lock hubs included documentation stating that by December of 1973 Free-Lock had become a “Quality Division” of Dualmatic Products Company. So, I believe this suggests that Free-Lock was acquired by Dualmatic, so now the questions are 1) when did this happen and 2) why didn’t Dualmatic use the branding sooner than circa 1970 (there was a gap between the end of Free-Lock in 1959 and the re-emergence of the brand circa late 1960s or early 1970s).

UPDATE VI: I located a set of Free-Lock hub instructions that are a pre-view for a later set of near identical Dualmatic instructions. This is clear documentary evidence that Dualmatic was linked to Free-Lock.

UPDATE V: I recently packed many of my father’s tools to bring them back to Prosser. I was a regular user of them when working on my bicycles, then my jeeps. So, I thought I knew them pretty well. That is why I was so surprised and did a double take when I removed this tool from a drawer and read the name stamped on it: FREE-LOCK WRENCH …

What??? Where’d that come from? I once asked Dad about Free-Lock hubs, but he didn’t know anything about them. So, I don’t know how he obtained it.

Anyway, given the primitive nature of it, I’d have to guess it was a first generation version of the wrench. As seen below, a second, more elegant curved-design with a better branding stamp was likely introduced after this version.

free-lock-wrench-dad-karl1-lores free-lock-wrench-dad-karl2-lores

Here’s a reminder of the other version of the Free Lock Wrench:
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UPDATE IV (From February 12, 2017): This page contains two later model Free-Lock hubs that resemble Selectro hubs. My theory is that Free-Lock might have evolved into the Selectro Company: http://www.ewillys.com/2019/07/08/selectro-husky-dualmatic-overview/

UPDATE III: Thanks to Steve, we’ve discovered an additional version. It is now number 5, which seems to be an evolutionary step between 4 & 6.

UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation. 

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1941 Ad Published in Time Magazine – 3 Prototypes

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

Mario posted this ad to Facebook. It was published September 22, 1941, in Time Magazine. It’s unique in that it shows three of the prototype jeeps .. The Bantam BRC-60, The Willys MA (2 of them), and the Ford GP. The ad was created by DeVilbiss Spray Systems of Toledo, Ohio.

https://www.facebook.com/mario.r.maipid/posts/4637446769598838

1941-09-22-time-magazine-the-peeps-are-coming-ad

 

 

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1960 San Juan Rockies Jeep Cavalcade Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:

1960-07-23-dailly-sentinel-GJ-cavalcade-lores

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UPDATE: (See the 1959 Cavalcade brochure here). 

Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!

This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
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November 1953 Willys Motors Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This understated 1953 post-Kaiser-purchase ad was published in the November issue of The American City Magazine.

View all the information on ebay

“953 WILLYS MOTORS UTILITY VEHICLES SALES ART AD
AUTHENTIC MAGAZINE ADVERTISING.
OVERALL PRINT AREA IS 7 X 10 INCHES.
IN GOOD CONDITION.”

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