This looks to me to be a circa-1946 early brochure for the CJ-2A printed in French. It is 4 pages.
Advertising & Brochures Research Archives
1956? Willys Export Military Vehicle Brochure
UPDATE: I received this in the mail. It’s a surprisingly hefty booklet!
I had just enough time to win this brochure on eBay Sunday. It’s 52 pages. Willys even offered a DJ-3A for the military. I’m guessing this is a 1956 brochure, as it includes the CJ-6 and DJ-3A, but not any FCs.
Below are the seven pages posted on the eBay auction (it will be a while before I can scan this).
1950 Willys Dealer Day Brochure on eBay
UPDATE: Here’s another example of this brochure on eBay
View all the information on eBay
“Illustrates and Details;
An original part color folder sent to Willys-Overland dealers to announce the “Dealer Day”; a celebration designed to help dealers better promote their product.
Shows some of the models that were available – 4 trucks.
Excellent condition piece – perfect for Willys-Overland literature collectors.
Approximate size; 5″ x 7″; 12 Pages, printed in the USA.”
1952 Jeep Farm Implement Brochures
This set of brochures just sold for $154.50 on eBay. I’m shocked by that price. In May 2020 I paid $15 for my set!
This collection includes a letter (first time I’ve seen it) that provides a more specific date regarding when these brochures were released. The letter is dated May 5, 1952. Unfortunately, the camera used is poor quality, so the letter isn’t the easiest to read.
This. collection does not include the Earth Moving Equipment brochure.
You can better see each of these brochures here. The one exception is the “Tool Bar Implements page, which may just be a header page rather than a brochure.
View all the information on eBay
“lot of 6 JEEP Farm Tractor plow mower corn picker tool bar implements Brochures 11 x9 each a page or two showing the jeep and attachments and a rare letter from Willys Kaiser 1952 introducing the attachments for the Jeep. letter has some browning”
1919 “Cripple Creek Stage” Endorsement for W-K
This unusual pamphlet, pre-jeep by a couple decades, is a letter-turned brochure touting the use of the Willys-Knight vehicles on the auto stage route between Colorado Springs and Cripple Creek, Colorado. The date of 1919 is based on the author’s assessment of his Willys-Knight vehicle two years after purchasing it in January of 1917.
View all the information on eBay
“This advertising pamphlet/booklet has 12 center-stapled pages, including the two covers. It is in excellent condition for its age and previous handling: no foxing, tape, writing, odor or stains.
There are a few edge tears, as shown in the pics.
The pamphlet is essentially a personal endorsement in the form of a copy of a letter from Leo M. Wright to Willys-Overland in which he describes his experiences with “Willys-Knight” vehicles on his ‘stage line’ of about 43 miles from Colorado Springs to Cripple Creek. He provides many details: “… our first Willys-Knight ran 97,00 miles at a mechanical expense of $149.80 … gasoline averages show about 14 miles to the gallon and oil about 400 miles to the gallon…””
April 1954 Ad for Wagon in Better Homes & Gardens
This ad is part of a set of wagon-related brochures. The brochures aren’t in the best shape, but what caught my eye was the Better Homes & Gardens ad. It’s another example of Willys Motors producing what seems to be unique content for that magazine.
Early 1950s Ramsey Winch Brochures
These brochures are part of an early Ramsey booklet of brochures.
This is Ramsey Bulletin 108-A, Underslung Model 200 winch:
This is Ramsey Bulletin 109-A, Underslung Model 600 winch:
Late 1948 America’s Most Useful Vehicles Brochure
UPDATE: There’s another of these brochures on eBay for $44.95 (plus $4.68 shipping).
View all the information on ebay
This 1948 jeep family brochure was likely produced in late 1948, as there’s a reference to an upcoming expectation “in early 1949” within the text. Outside of that reference, there’s no date stamp or form number. I’ve only seen few of these pop up for sale on eBay, so I snagged this one right away. I believe it represents the earliest and most complete (in pics and text) listing of the full line of jeep models for the civilian market (it lacks any military models and business-focused models, such as the Package Delivery Vans).
I especially like the illustrations. The discussion of the different factory divisions at the back was interesting, too. Including the covers, the brochure is 26 pages.
FC-150 Narrow Track Cuff Links on eBay
UPDATE: Still Available. Buy-it-now price is $99.99.
(01/05/2021) Maury shared these super cool FC-150 narrow track cuff links. They are priced at $99.
View all the information on eBay
“Very Rare Vintage late 1950’s / early 1960’s Silver Willys FC-150 Cufflinks in Tarnished but Very Good Used Condition. Stamped “NB” and “STERLING” on the inside surface of both backings.
The Jeep Forward Control is a truck that was produced by Willys Motors, later named Kaiser Jeep, from 1956 to 1965. It was also assembled in other international markets. The layout featured a cab over (forward control) design.
The Forward Control models were primarily marketed as work vehicles for corporate, municipal, military, as well as civilian use. Regular pickup box beds were standard, but customers were offered a large number of “Jeep approved” specialized bodies from outside suppliers. These ranged from simple flatbeds to complete tow trucks, dump trucks, and fire trucks. The vehicles were also manufactured under license in India and Spain.
My Father obtained these cufflinks while working in fleet sales for Willys in the Caribbean and Central & South America in the 50’s and early 60’s.”
1947 Willys-Overland Motors “A New Concept” Document
I missed out on this fascinating document yesterday on eBay. My high bid of $52.50 wasn’t quite enough, but at least we have pics of the entire document.
It’s not clear to me who the audience was for this document. The fact that it mentions the upcoming trucks suggests to me it was published in early 1947, prior to the introduction of the trucks in the summer of 1947. Maybe the document was for shareholders? Maybe it was for dealers (or prospective dealers)?
Titled “A NEW CONCEPT OF AUTOMOTIVE PRODUCTION AND DISTRIBUTION“, the document makes the argument that prior to WWII the automobile was a luxury item for most folks. As such, bigger, longer, and faster, along with yearly innovations, were necessary to attract consumers with disposable income.
However, after the war, argued Willys-Overland in the document, the automobile would become a critical part of everyone’s everyday life. As such, offering consumers an affordable vehicle, one that didn’t change dramatically every year and one that cost less to maintain, was a the vision that Willys-Overland planned to follow. This meant simple vehicles that responded to customer needs, along with lesser tweaks to each model to insure the company could keep costs down (don’t have to redesign dies, fewer factory shutdowns for model changes, etc).
So, the company’s production ideas meant simple designs catered to consumer needs rather than the latest streamlined designs. That makes sense as a strategy; but, in regards to the DISTRIBUTION portion of the document’s title, I could find nothing stating how the company’s strategy would change the distribution side of things. This document probably would have been more accurately titled, “A NEW CONCEPT OF AUTOMOTIVE PRODUCTION”.


































