This ad appeared in a July 1957 magazine, but don’t which one. As Vernon noted about this ad, the ad below also shows a truck with a stake bed extension. Any ever seen that option?
Advertising & Brochures Research Archives
March 1950 Dealer’s Day Booklet
As best as I can tell, this booklet was part of a Willys-Overland Motors Dealer Day presentation on March 30, 1950. This particular booklet came out of Canada, so I am not positive whether this was a Canadian event or a Brand-wide (US, Canada, and other?) celebration.
At 5″ x 7″ the booklet is smaller than I thought it would be.

1955 French-Canadian Ad From Kaiser-Willys of Canada
This ad appeared in a 1955 magazine, but I can’t say for sure which one. This mostly shows the CJ-5 busily at work, though a 3B and the truck make an appearance.
January 1951 Brochure for the CJ-3A
This is a CJ-3A brochure I’d never documented before finding on eBay the other day. It is form no. CJ3A-M2-50M-151-GG.
This is the back of the brochure when folded:
This is the first page seen when unfolded part way:

This is the brochure completely unfolded:
This is the back when completely unfolded:
June 1961 Willys of Canada Jeep Truck Ad
This 1961 French Canadian Jeep Truck ad was published by Willys of Canada, Limited, in the Le Bulletin des Agriculteurs. This trucks in this ad don’t have the ‘hockey stick’ trim nor the one-piece windshield.
1949 Direct Mail Station Wagon Brochure
This December 1949 Station Wagon Brochure was part of a direct mail campaign. The form number is SWDM2-45M-1249. This one isn’t in very good shape, but it’s the only one of these I’ve ever seen.
This shows the brochure fully opened:
This is the backside of the brochure fully opened.
1950? De Luxe Station Wagon Brochure
There’s no form number or date on this De Luxe Station Wagon brochure. Between the brochure below and this other “DeLuxe” brochure, three different forms of the word “Deluxe” are used: “Deluxe”, “DeLuxe”, and “De Luxe”. So, I’m not sure which is correct?
Though the below brochure is more consistent with its use of “De Luxe”, the brochure itself is not as luxurious in style as the other “DeLuxe” brochure. I also suspect, given this brochure highlights the Hurricane and Lightening Engines, that this is a later brochure than the other DeLuxe brochure.
One other question. On the back of this brochure it shows a De Luxe Station Wagon in red. Was that actually offered? I don’t see it as an option on the back of the brochure where options are listed.
When folded, this is the back of the brochure. You can see the red colored De Luxe Station Wagon.
This shows the brochure opened part way and highlights the engine choices:
This shows the brochure fully opened:
This shows the brochure fully opened from the back:
Circa 1951 French-Canadian Willys-Overland Newspaper Ad
1946 ‘Jeep’ Station Wagon Brochure
There’s no form number or date for this brochure, so my best guess is that this is was one of the earliest station wagon brochures.
Curiously, the illustration on the front appeared in a September 1946 Saturday Evening Post ad, but with several changes. The ad is more formal, while the brochure’s illustration is more informal. For example, the ‘Dad’ has a tie and no fishing pole, while the ‘Mom’ has a different color of dress and purse. The wagon color is more purplish in the ad, while the wagon is red in the brochure.
And now for the brochure:
This is the back of the unfolded brochure:
When first opened, this page appears:
When completely opened, this three-panel view appears.
1966 Jeep Accessories and Spec Equip Booklet on eBay
The buy-it-now price is $8.99 for this 10-page Jeep Accessories and Special Equipment Booklet. One item I didn’t know was Jeep approved were the longitudinal rear seats seen on page 4.
View all he information on ebay
“Up for grabs is this vintage booklet for your JEEP. This booklet shows so many fun accessories and special equipment you were able to add to your Jeep. The booklet shows normal wear plus the staples are rusty so they stained the center fold of the booklet.”

























