This January 1957 ad appeared in an unknown publication on behalf of Willys of Canada.It featured an introduction to the new FC-150.
Advertising & Brochures Research Archives
1951 Brochure: Power! … Where It Counts!
This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I’m dating this as 1951 because 1) it doesn’t mention the f-head being ‘new’ and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.
1952 Willys Signage Brochure
This rare 1952 brochure highlights the signage available for dealers and includes an order brochure. What you’ll notice is that there’s no reference to ‘jeep’ anywhere (unlike the 1946 brochure) and demonstrates Willys-Overland’s efforts to reduce the ‘jeep’ branding within the company.
You’ll also note the somewhat awkward use of “Common Sense” within the title. This may have been a nod to the “Willys Makes Sense” ad campaign during 1951.
1957 French-Canadian FC-150 Ad From Kaiser-Willys of Canada
This ad appeared in a 1957 magazine, but don’t which one. It shows the truck, FC-150, Sedan Delivery (4wd?) and CJ-5. I guess the 3B isn’t profitable? Given the lack of an FC-170, I’d say this was likely printed early in 1957.
1962 Station Wagon Brochure
The most interesting this to me about this brochure is that the front of it shows the wagon in front of 1962 Seattle World’s Fair icons. In terms of brochures, based on what I’ve seen, Willys-Overland and Willys-Motors didn’t usually include that kind of iconography.
This is the front:
The back (when unfolded) is blank:
Unfolding the brochure vertically yields these images:
Opening either wing reveals the unfolded imagery:
This shows the unfolded back:
Continue reading
1957 French-Canadian FC-150 Ad From Kaiser-Willys of Canada
This ad appeared in a July 1957 magazine, but don’t which one. As Vernon noted about this ad, the ad below also shows a truck with a stake bed extension. Any ever seen that option?
March 1950 Dealer’s Day Booklet
As best as I can tell, this booklet was part of a Willys-Overland Motors Dealer Day presentation on March 30, 1950. This particular booklet came out of Canada, so I am not positive whether this was a Canadian event or a Brand-wide (US, Canada, and other?) celebration.
At 5″ x 7″ the booklet is smaller than I thought it would be.

1955 French-Canadian Ad From Kaiser-Willys of Canada
This ad appeared in a 1955 magazine, but I can’t say for sure which one. This mostly shows the CJ-5 busily at work, though a 3B and the truck make an appearance.
January 1951 Brochure for the CJ-3A
This is a CJ-3A brochure I’d never documented before finding on eBay the other day. It is form no. CJ3A-M2-50M-151-GG.
This is the back of the brochure when folded:
This is the first page seen when unfolded part way:

This is the brochure completely unfolded:
This is the back when completely unfolded:
June 1961 Willys of Canada Jeep Truck Ad
This 1961 French Canadian Jeep Truck ad was published by Willys of Canada, Limited, in the Le Bulletin des Agriculteurs. This trucks in this ad don’t have the ‘hockey stick’ trim nor the one-piece windshield.























