Advertising & Brochures Research Archives

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1961 Photo of Jack Paar – Tux Park Window Display

January 29, 2021 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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This is interesting, as this 1961 photo must have been part of the early introduction to the Tuxedo Park CJ-5 trim package concept.

https://texashistory.unt.edu/ark:/67531/metadc1484597/

From the site: Photograph of a window display advertising for Jeep. A large sign in the middle says, “Newest PAAR star! New ‘Jeep’ Tuxedo Park, exciting new 4-wheel drive sports utility vehicle, see the new ‘Jeep’ Tuxedo Park in action on the Jack Paar show NBC-TV.” A small picture of Jack Paar is placed next to the sign in the window. Another smaller sign sits below the picture that says, “as advertised on WBAP-TV Channel 5.

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What I Saw At Willys Overland

January 28, 2021 • CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.
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UPDATE: Apparently, I never published all the pages in this circa 1947-1949 booklet. Also, there’s another one of these booklets on eBay right now: View all the information on eBay

This was originally posted October 23, 2014: Eddie Devlin of the Willys Overland Engineering Art Department sketched a variety of drawings of the factory. Some were published in a book called “WHAT I SAW AT WILLYS OVERLAND”. I’m not sure if the booklet was sold or used as a promotional device.

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1958 Ad and Merchandise Bulletin For the ‘Jeep’ CJ-5 Hardtop

January 27, 2021 • CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.
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Mike shared this bulletin from March 11, 1958, that notified dealers a brochure was available for the Koenig-made ‘Jeep’ hardtop. For some reason, the company did not produce a brochure for the top; it took dealers requesting a brochure for them to make one.

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1949 Ad from Dealer M. O. Trindel

January 26, 2021 • CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.
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This ad March 05, 1949, ad in the Beatrice times (Beatrice, Nebraska) from M. O. Trindel, and authorized Jeep Sales and Service provider underscores his enthusiasm for the Willys 1949 line-up of vehicles. His argument that Willys-Overland’s lack of innovation (models didn’t change yearly) was a competitive differentiator that I hadn’t considered, but this meant there was much internal innovation. I would argue that instead of Willys-Overland and Willys Motors innovating internally, they left the innovations to the special equipment folks, from tops and hubs to winches and other pto equipment.

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