Advertising & Brochures Research Archives

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1949 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Coincidentally, I received a better version of this brochure in the mail today as part of a packet of brochures, so the pics are much improved. This brochure is Form 46 SWMI-3CM-11-49.

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This is how the back side of the brochure when unopened.

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The top 1/4th of this foldout is a different page than the lower 3/4. The lower 3/4 folds down. Also, note the ‘Jeep’ badge that appears subtly in the lower right corner.

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This page shows the brochure fully opened.Photos

This shows how the back side looks fully opened.

Photos

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1950 Willys DeLuxe Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

There’s no date or form number related to this colorful brochure. You’ll note that sometimes “Deluxe” with a small “l” is used and in other places “DeLuxe” is used. It may be the first brochure that highlighted the “DeLuxe” model (see a later one here).

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1961 Photo of Jack Paar – Tux Park Window Display

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is interesting, as this 1961 photo must have been part of the early introduction to the Tuxedo Park CJ-5 trim package concept.

https://texashistory.unt.edu/ark:/67531/metadc1484597/

From the site: Photograph of a window display advertising for Jeep. A large sign in the middle says, “Newest PAAR star! New ‘Jeep’ Tuxedo Park, exciting new 4-wheel drive sports utility vehicle, see the new ‘Jeep’ Tuxedo Park in action on the Jack Paar show NBC-TV.” A small picture of Jack Paar is placed next to the sign in the window. Another smaller sign sits below the picture that says, “as advertised on WBAP-TV Channel 5.

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What I Saw At Willys Overland

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

UPDATE: Apparently, I never published all the pages in this circa 1947-1949 booklet. Also, there’s another one of these booklets on eBay right now: View all the information on eBay

This was originally posted October 23, 2014: Eddie Devlin of the Willys Overland Engineering Art Department sketched a variety of drawings of the factory. Some were published in a book called “WHAT I SAW AT WILLYS OVERLAND”. I’m not sure if the booklet was sold or used as a promotional device.

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1958 Ad and Merchandise Bulletin For the ‘Jeep’ CJ-5 Hardtop

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

Mike shared this bulletin from March 11, 1958, that notified dealers a brochure was available for the Koenig-made ‘Jeep’ hardtop. For some reason, the company did not produce a brochure for the top; it took dealers requesting a brochure for them to make one.

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