Advertising & Brochures Research Archives

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Late 1940s Willys-Overland Dealer Matchbook

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This looks to be a Willys-Overland produced matchbook that allowed dealers to add their names. In this case, Ike’s Haugland Motor Company out of Wheaten, Minnesota, added its brand to this matchbook. The interior of the matchbook was the biggest surprise to me, as it listed the 9 reasons why the jeep can do all it does.

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1950 Press Release Photos on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

These are interesting, but seem pretty high priced at $360. One photo reportedly includes Delmar Roos.

View all the information on eBay

“This is a 1950 Willys Overland press release. It has five pictures in the folder with an explanation of each picture stapled to the back. The folder is not in perfect shape, please see pics. One photos has a crease in it”

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1962 Newspaper Ad For Hatari Movie

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad appeared in the October 30, 1962, issue of the Indiana Gazette (Indiana, Pennsylvania). Like other newspaper ads I found, no jeeps were placed within the movie ad itself. I know lots of other literature showed jeeps, such as movie posters. However, I was surprised to see no jeeps in any newspaper ads. Apparently, Ruffners, a jeep dealer in Indiana, Pennsylvania, didn’t like this either, so the company placed their ad within a Hatari Ad.

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1961 Fleet Van FJ-3A Brochures

• CATEGORIES: Advertising & Brochures, Features, FJ This site contains affiliate links for which I may be compensated.

This FJ-3A brochure Form No. 61-05.

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Originally published October 31, 2015: This is an interesting FJ-3A brochure. It is Form No. 61-14. The ladder holder is something I haven’t seen anywhere.

“Here I have a 1961 single sheet advertisement issued by Willys for the Willys Jeep Fleetvan. There is some wear along the top and some light creasing (See Scans) but it still displays very nicely.”

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Warn Auxiliary Transmission

• CATEGORIES: Advertising & Brochures, Documents, Features, OD Saturn/Warn This site contains affiliate links for which I may be compensated.

Originally Published November 03, 2019: 

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Originally posted in September of 2018:
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Blaine spotted a discussion at the Ford-Trucks.com forum on Auxiliary transmissions that included the rare Warn Auxiliary Overdrive. A user named “38 Coupe” shared a bunch of smaller Auxiliary transmission documents that included a Parts and Instruction manual for the Warn AO. So, here it is, along with some photos of a Warn unit that was for sale in April of 2015.

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April 1961 “To Get The Lion’s Share …” Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This jeep family brochure is one of that last of the “animal series” that I didn’t own. The brochure includes plugs for Maverick, Hong Kong and Jack Paar Shows. It is Form No. DM61-04.

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This is how it looks when fully opened:
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This is the back:1961-04-to-get-the-lions-share-brochure4-lores

This is the entire back when opened:

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1949 Ad for the Universal Jeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

What I found curious about this advertisement is that it sounds more like one from 1945 or 1946, rather than 1949. Published January 23, 1949, the ad by Fort Worth Willys-Overland seems to be trying to introduce readers to this ‘new concept’ of an automobile. However, it does so without invoking the four-in-one-vehicle concept used in the early years. Had Fort Worth Star-Telegram readers never seen or heard of a civilian jeep?

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1963 Rural Wagon Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure out of Brazil highlights 6 reasons to buy the 1963 Rural wagon.

View all the information on eBay

“1963Jeep Folder, Brazilian Rural Jeep Folder. Condition is “Used”. Shipped with USPS First Class. This is a very nice folder Written in Portuguese Willys Overland”Fabricator vehicles of high quality”. I think what it’s saying is 6 positive reasons To buy a jeep in this rural area. Very nice piece, In great condition. All original.”

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