The catalog number for this Warn Hub document is 2-55, which might mean February of 1955. It shows the WL-2 Locking model on one side and the WA-1 Automatic model on the other.
Advertising & Brochures Research Archives
Late 1940s Willys-Overland Dealer Matchbook
This looks to be a Willys-Overland produced matchbook that allowed dealers to add their names. In this case, Ike’s Haugland Motor Company out of Wheaten, Minnesota, added its brand to this matchbook. The interior of the matchbook was the biggest surprise to me, as it listed the 9 reasons why the jeep can do all it does.

1950 Press Release Photos on eBay
These are interesting, but seem pretty high priced at $360. One photo reportedly includes Delmar Roos.
View all the information on eBay
“This is a 1950 Willys Overland press release. It has five pictures in the folder with an explanation of each picture stapled to the back. The folder is not in perfect shape, please see pics. One photos has a crease in it”
1962 Newspaper Ad For Hatari Movie
This ad appeared in the October 30, 1962, issue of the Indiana Gazette (Indiana, Pennsylvania). Like other newspaper ads I found, no jeeps were placed within the movie ad itself. I know lots of other literature showed jeeps, such as movie posters. However, I was surprised to see no jeeps in any newspaper ads. Apparently, Ruffners, a jeep dealer in Indiana, Pennsylvania, didn’t like this either, so the company placed their ad within a Hatari Ad.
1944 Harris Bearings Jeep Ad on eBay
UPDATE: This is back on eBay.
This Harris Bearings ad appeared in a 1944 trade journal of some kind.
View all the information on eBay
“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11″ x 5″.”
1961 Fleet Van FJ-3A Brochures
This FJ-3A brochure Form No. 61-05.
====================
Originally published October 31, 2015: This is an interesting FJ-3A brochure. It is Form No. 61-14. The ladder holder is something I haven’t seen anywhere.
“Here I have a 1961 single sheet advertisement issued by Willys for the Willys Jeep Fleetvan. There is some wear along the top and some light creasing (See Scans) but it still displays very nicely.”
Warn Auxiliary Transmission
Originally Published November 03, 2019:
===========================
Originally posted in September of 2018:

Blaine spotted a discussion at the Ford-Trucks.com forum on Auxiliary transmissions that included the rare Warn Auxiliary Overdrive. A user named “38 Coupe” shared a bunch of smaller Auxiliary transmission documents that included a Parts and Instruction manual for the Warn AO. So, here it is, along with some photos of a Warn unit that was for sale in April of 2015.
April 1961 “To Get The Lion’s Share …” Brochure
This jeep family brochure is one of that last of the “animal series” that I didn’t own. The brochure includes plugs for Maverick, Hong Kong and Jack Paar Shows. It is Form No. DM61-04.
This is how it looks when fully opened:

This is the entire back when opened:
CJ-5 in Lucite Cube on eBay
This is an unusual item that Maury shared. It’s priced at $99. A similar type of jeep sold without the lucite for $57 in August of 2020.
1949 Ad for the Universal Jeep
What I found curious about this advertisement is that it sounds more like one from 1945 or 1946, rather than 1949. Published January 23, 1949, the ad by Fort Worth Willys-Overland seems to be trying to introduce readers to this ‘new concept’ of an automobile. However, it does so without invoking the four-in-one-vehicle concept used in the early years. Had Fort Worth Star-Telegram readers never seen or heard of a civilian jeep?

























