Given the early Wagoneer and the (25M63) printed on the back, this may be a Meyer Snow Plow tri-fold brochure from 1963.
This is the center, 3-page foldout:
Given the early Wagoneer and the (25M63) printed on the back, this may be a Meyer Snow Plow tri-fold brochure from 1963.
This is the center, 3-page foldout:
UPDATE III: This green sign is a terribly fake sign with ‘vintage’ rust on eBay to demonstrate that the other signs could easily be fake-aged. Note that the size of this sign 11 3/4″ is the same as the two at bottom. There are other fake Willys-related signs of this size as well (like this pre-war one) (example of an honest seller of this type of sign):
UPDATE II: Maury emailed me about a second red/white/blue service sign that has appeared on eBay (see UPDATE: I). After a closer look at both signs, below are the reasons why I believe these are fake.
First, when Keith indicates these are fake, you best sit up and take notice.
Second, both of these signs have “MADE IN U.S.A. 1951” .. show me another Willys-Overland sign from 1946-1953 that is dated like that or marked “MADE IN U.S.A”.
Third, aside from the existence of that date, the problem with that date is that by 1951 Willys was removing “Jeep” from its literature to shift the over-arching brand to Willys, so I am unsure the company would have produced a sign like this.
Fourth, nearly all the literature I’ve found suggests that during late 1950/1951 WILLYS was printed at an angle in literature (signs could have been different, but it is hard to date signs to a specific year, because they are so often undated).
Fifth, and perhaps the biggest flaw, look at the single quotes. A review of this page http://www.ewillys.com/2019/12/25/logos-badges-between-1941-1963/ demonstrates that through 1953 the single quotes were solid lines of about the same width; this sign has more triangularish single quotes not seen until the mid 1950s.
I’m happy to be proved wrong about the signs, as I’d hate to know that the first buyer was taken. Plus, I’m no exhaustive expert on Willys-Overland physical signage, But, I see no reason to believe these signs are real.
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UPDATE I: The first sign (at bottom) of this sign-type went for $212.50. A second sign of the same type has emerged on eBay from a different seller. It is at $48 with 10 hours to go.
View all the information on eBay
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Originally posted October 27, 2020 — Caveat Emptor: This 11.75″ Willys Sales and Service Sign is one neither Maury and I have seen.
https://www.ebay.com/itm/VINTAGE-WILLYS-JEEP-PORCELAIN-DEALERSHIP-SIGN-ARMY-GAS-OIL-IH-WRANGLER-ARMY
“Willys Jeep porcelain dealership sign in great condition. This noteworthy sign is revered by collectors of all types, when it comes to gas, oil, and automotive advertising. This sign measures 11.75” in diameter. This is truly an amazing sign to add to your collection, the sign displays really well, and adds a lot of charm to any environment it’s used in!
I’m parting with my vast collection of signs right now, including “pump plates”, “service station signs”, “lubester signs”, “automotive dealer signs”, and “aviation sign” so check out some of my other auctions for more great deals. ”

Did all the Kool Kids get Jeep For Juniors for Christmas in 1945? Well, more likely Kool Boys as the Kool Girls were offered a tea party set. Hopefully, the aspiring Jeep Girls asked (and received) the jeep, too.
Listed as a 1945 brochure, my guess is that this was produced in the Fall of 1944. See photos of all the pages of this brochure here.
View all the information on eBay
“ITEM:::: This Listing is for a 1945 Willys Jeep “UNIVERSAL JEEP–FARM TRACTOR-POWER UNIT-TRUCK-CAR” Tractor Truck Car Dealer Showroom Sales Brochure………
DIMENSIONS:::: About 10 1/2 by 8 1/4 inches and there are 24 pages with covers…….
CONDITION:::: The Condition is generally as follows:::: Inside pages are Very Good….. Covers are Good with moderate general evidence of age & handling (Please refer to pictures & e-mail for details)……….”
This 1951 postcard for the Willys Station Wagon (no ‘jeep’ reference) is form number SW1-2CM-451GG. The postcard is large at 11 x 8.25 inches.
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“1951 Willys Station Wagon Sales Brochure Flyer Original : you are bidding on a 1951 Willys Station Wagon Sales Brochure measures 11 x 8 1/4 inches in good condition!!! Rare hard to find”
This unusual poster for a Revell radio jeep and trailer is an unusual find. This 1957 poster is pretty cheap compared to the 1956 version of the model, which is on eBay for $225.
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“Vintage 1957 Revell Radio Jeep & Trailer Two Sided Dealer Store Display Poster – from a Revell Co. Employee Collection. Has some wear & a fold line. From a smoke free home. Be sure to see my other listings for some other items from this collection.
History of this item: I recently purchased a collection of model related items from a local auction house. They would only tell me that the original owner was a former Revell employee, unfortunately the auction company would not disclose any names or information about the consignor of the collection. The majority of this collection is related to the 1950s Revell models, but there are some items from many other companies. I have been advised by several collectors that this person was most likely a Revell Co. Representative and he would have travelled to Toy Fairs & Industry Trade Shows of the time, where he would have promoted Revell Products and also acquired advertisements from other companies. Please do not contact me about purchasing any items from this collection, they will be listed for auction as I have the time.”
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Here’s an image of the toy itself from eBay:
The Ventura County Star-Free Press published an article on the new FC-150 Jeep in the December 04, 1956, issue of the paper.
This July 11, 1947, ad was published in the Weekly Times-Advocate by Willys-Overland dealer Collins and Sharp out of Escondido, California.
These three Meyer Product brochures come from Canada.
View all the information on eBay
“FOR SALE – LOT OF 3 JEEP ( WILLYS ) AND MEYER SNOW PLOW BROCHURES, CONDITION IS IN PHOTOS AND ITEM DETAILS.”
I just purchased this binder of Meyer Products. I’ll scan it when I get a chance.
“Vintage 1963 Meyer Snow Plows Jeep Dealer Book Binder – Advertising & Meyer IPC. Condition is “Used”. Shipped with USPS Priority Mail.
This binder/book contains sales and technical information to help Jeep dealerships sell Meyer snow plow products. Included in the book are sections on:
1) Selling Data
2) Product Literature
3) Optional Equipment
4) Prices and Specifications
5) Parts/Service Information
6) Plows
7) Lifts/Controls
8) Mounting
There are some nice 1960’s color advertisements for Jeep and Meyer, parts lists, and illustrated parts catalogs.
The book is used but in very good condition. If you operate a Meyer Snow Plow or if you are interested in collecting Jeep related materials this could be a nice addition for your collection.”