Photo #8 from the July 1945 Willys-Overland press kit shows a PTO-powered post-hole digger.
Advertising & Brochures Research Archives
Cutlas Power-Lock Brochure on eBay
Maury spotted this Power-Lock Brochure on eBay. I bought one of these a couple months ago from the same seller (scans below):
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July 1945 Press Release Photo #7
Blue Jeep Matchbook Cover on eBay
This matchbook is interesting in that there’s no dealer name printed on it. We’ve seen another example of this same matchbook earlier this year.
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For comparison, this one was on eBay in 2019 with Wasson Motor Sales printed on it:
Year? CJ-5 Brochure from Switzerland
There’s not specific year printed on this CJ-5 brochure out of Switzerland. I’m guessing circa 1958 given the blue jeep logo.
July 1945 Press Release Photo #5
This photo, marked as photo #5, shows the versatility of the jeep by demonstrating how it can become a mobile spraying device.
Circa 1960 Willys Jeep Feuerwehrfahrzeuge Brochure
This four-page brochure “Willys Jeep Feuerwehrfahrzeuge” comes from Switzerland. It’s got some vehicles modified for fire departments. These are some cool rigs. Page 3 shows a unique crew-cab FC-170 with a back cab separated from the front.
July 1945 Press Release Photo #4
Sept 1957 Willys Export Oil Industry Brochure
UPDATE: One of these rare brochures is currently on eBay.
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Original post from October 2020: This unusual brochure came from Switzerland. The form number is OFS-9-57-X, with the X indicating it is an export brochure. This brochure contains a surprising amount of text. On the very last page of the brochure is a small image of another brochure, one I haven’t seen (see the very bottom image of this post).
This is the fully opened section of the brochure.
August 1948 Joe Drew Fishing Wagon Brochure
Joe Drew outfitted a series of wagon modifications that are highlighted in this brochure. I tried to learn more about Joe Drew, but didn’t have any luck. This is form number: 4x463SW-M2-50M-8-48. It is a tri-fold brochure that also folds out to create a single large image.
This is the page when the tri-fold portion is fully opened.

This is the full center page:
This is the back side when the brochure is fully opened:




























