This photo, marked as photo #5, shows the versatility of the jeep by demonstrating how it can become a mobile spraying device.
Advertising & Brochures Research Archives
Circa 1960 Willys Jeep Feuerwehrfahrzeuge Brochure
This four-page brochure “Willys Jeep Feuerwehrfahrzeuge” comes from Switzerland. It’s got some vehicles modified for fire departments. These are some cool rigs. Page 3 shows a unique crew-cab FC-170 with a back cab separated from the front.
July 1945 Press Release Photo #4
Sept 1957 Willys Export Oil Industry Brochure
UPDATE: One of these rare brochures is currently on eBay.
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Original post from October 2020: This unusual brochure came from Switzerland. The form number is OFS-9-57-X, with the X indicating it is an export brochure. This brochure contains a surprising amount of text. On the very last page of the brochure is a small image of another brochure, one I haven’t seen (see the very bottom image of this post).
This is the fully opened section of the brochure.
August 1948 Joe Drew Fishing Wagon Brochure
Joe Drew outfitted a series of wagon modifications that are highlighted in this brochure. I tried to learn more about Joe Drew, but didn’t have any luck. This is form number: 4x463SW-M2-50M-8-48. It is a tri-fold brochure that also folds out to create a single large image.
This is the page when the tri-fold portion is fully opened.

This is the full center page:
This is the back side when the brochure is fully opened:
July 1945 Press Release F
This is the final press release from the July 1945 press release kit. Customers could rest assured, according to the release, that the new peace jeep would “embody many comfort facilities” compared to the war-time jeep.
Willys of Indiana Matchbook Cover on eBay
The starting price on this matchbook is $49.99. Note the illustrative details of the jeep, including bows+holders and a rear pto.
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“Jeep Willys Matchbook Indianapolis Indiana Vintage Rare Dealership 40’s?. Condition is “Used”. Shipped with USPS First Class. This is old and used. The colors and advertising are beautiful! No matches. What you see is what you get.”
1947/48 Willys Jeep Brochure from Switzerland
This double-sided brochure is printed in French on one Sid era German on the other. The only driver shown in the pics is a woman at the helm of the CJ-2A. Given the vehicles pictured, my guess this was printed in 1947 or 1948. The paper is extremely thin, so I’m surprised this one survived.

























