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Body Extensions For Early 1/4 Ton Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II (01/22/2024):  A puzzle has been solved. It was the Transport Motor Company that offered a full-width body extension that we’ve seen on several jeeps over the years.

tmc-document-body-extension-clipped

This excerpt is from this document on Farmjeep.com: https://www.farmjeep.com/lifts/other-hydraulic-lifts/transport-motor-company-tmc-hydraulic-lift/

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UPDATE (09/13/2020): This DENCO body extension brochure appeared as part of the 10/01/1949 Second Supplement of the Willys-Overland Equipment Book brochures. 

Interestingly, the 1948 First Supplement of brochures showed a Newgren collapsible body extension (see a few brochures down or click here) very similar (identical?) to this 1949 DENCO Body Extension brochure. Both extensions offer 7 cubic feet of space and note that a spare tire can be mounted to the side. They also both seem to have the same style of stabilizer bar that connects to the PTO bar. I wonder if Newgren sold this design to Denco in late 1948 or early 1949?

1949-10-01-denco-body-extension-2-lores

1949-10-01-denco-body-extension-1-lores

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UPDATE 04/28/2020: Someone in Georgia is selling newly built beds.

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Originally published in 2016: This may come as a surprise (not) that early jeeps weren’t known for their vast amounts of space. We’ve all seen military photos showing jeeps packed full of stuff, like this SAS desert fighter:

sas-jeep

When the war ended and CJ-2As were introduced, a couple companies recognized the need for more room and solved the problem by creating add-on bed extensions (also known as bed extenders and body extensions). These bolted to the back and, usually, had supports that dropped to the PTO bar to help support the extra weight. Then, the tailgate was fixed to the very rear of the extension. The goal of this post is an effort to identify the different companies and their products.

As early as August and September of 1946, two different patents were filed, both by the same people.I have been unable to discover if that first patent model was ever built, but the second one has two sides that fold down similar to the Newgren (shown in #2).

Various Bed Extensions identified so far:

  1. Porter Reed Bed Extension: One of the earliest known bed extensions was produced by Porter & Reed. It was marked along with a half top, creating a truck out of a jeep.
    porter-reed-hardtop-closeup-bed-extension
    porter-reed-hardtop-extendedbed-1 porter-reed-hardtop-extendedbed-2
  2. Newgren Bed Extensions: The Newgren Company also entered the bed extension field in the later 1940s with two different versions. The first was their standard bed extension:1947-special-equipment-newgren-body-extension2
    The second model Newgren offered was a collapsable version.
    1947-special-equipment-bed-extension-newgren-collapsible
  3. S & B Corporation’s Jeep Panel Body: About the same time Newgren and Porter & Reed introduced their extensions, the S & B Corporation made their own spin on adding more room by selling a kit that converted the jeep into a panel van.
    s-b-corporation-panel-truck-from-cj2a-brochure1-lores s-b-corporation-panel-truck-from-cj2a-brochure2-lores
  4. Koenig Bed Extensions: By 1955, Koenig had entered the market. Whether the company designed their own or bought out one of their competitors isn’t know (to me), but Koenig sold the extensions for at least a decade. This first ad is from 1955, the second from 1960, and the third from the mid-1960s.
    1955-koenig-cab-brochure3-extended
    1960-koenig-hardtop-brochure4-extended
    1966-koenig-hardtops-brochure4-extendedHere is an example of a Koenig data plate:
    koenig-bed-extender-cs-co3
  5. Wall & Borg Bed Extender: In the 1960s, a Lake Tahoe, California, company called Wahl & Borg introduced a unique bed extension. Rather than bolt on to the rear of the jeep, theirs slid out.
    wahl-borg-slide-out-bed-extender

There have been a number of bed extensions that have resold over the last ten years on Craigslist and eBay, some attached to jeeps and some by themselves. I have found it difficult to distinguish between them, never having owned or seen that many up close. You can see all the ones documents thus far on eWillys: http://www.ewillys.com/tag/bed-extension/

Derek Redmond also has some excellent information on extensions over at the CJ-3B Page. https://cj3b.info/Tech/BodyExtension.html

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A Little Jeep Goes A Long Way Poster $279

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This “A LITTLE JEEP GOES A LONG WAY”, if you take care of it framed poster was spotted in an antique store. It’s priced at $279 and claimed by the seller to be a prototype poster. How the seller would know this isn’t clear to me, but it looks like a pretty good sized and unique item.

There’s no size listed (and it might already be gone), but I’d estimate the size at about 30″ wide by 24″ tall (if the peg board holes are 1″ apart).

https://www.facebook.com/groups/1641202336209808/permalink/2543053809357985

a-little-jeep-goes-a-long-way-poster2 a-little-jeep-goes-a-long-way-poster

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June 1951 Salesbuilder Magazine

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

This June 1951 Salesbuilder Magazine was volume 3, number 6. This issue includes a three page look at the Farm Jeep and Jeep Tractor vehicles and the Jeep-branded farm equipment. A large number of 1951 wagon-related advertising pieces are shown on the first few pages.

There’s also a number of Laurel C. Worman dealership photos, include pics of his Willys wagons on the front page and examples of his wagons stenciled with “Welcome Wagon” on the back page. Finally, thanks go to Barry Thomas for helping me snag this issue.

1951-06-vol3-no6-salesbuilder-1-lores 1951-06-vol3-no6-salesbuilder-2-lores 1951-06-vol3-no6-salesbuilder-3-lores 1951-06-vol3-no6-salesbuilder-4-lores 1951-06-vol3-no6-salesbuilder-5-lores

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February 1944 Ad for the “Original Jeep” on eBay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

As late as 1944, as this ad demonstrates, the Minneapolis-Moline Power Implement Company argued that they had developed the original “Jeep”. But, it’s clear that they lost that battle entirely.

View all the information on eBay

“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11 1/4″ x 8 1/4″. This is Not a Photocopy or reproduction.”

1944-02-flying-magazine-minneapolis-moline-original-jeep-ad

1944-02-flying-magazine-minneapolis-moline-original-jeep-ad1 1944-02-flying-magazine-minneapolis-moline-original-jeep-ad2 1944-02-flying-magazine-minneapolis-moline-original-jeep-ad3

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Western Jeep Ride at Santa Claus Land in Indiana

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Was this called a Western Jeep rid because it used the Western toy Jeeps

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Originally posted in 2013: Dan notes in the comments that this particular ride was ‘made by Vernon L. Spalinger Industries in Spokane WA. It was called the “Western Jeep”.’  These were very common rides at one time. This ride was also known as the Jeep-a-round.

“VERY RARE pamphlet from Santa Claus Land, Indiana. includes map of the grounds and of the state. Lots of pictures, facts, history and information about this amazing 1950s attraction!”

1950s-jeepride-santa-claus-land-indiana-brochure4-lores

1950s-jeepride-santa-claus-land-indiana-brochure-lores

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11 Willys jeep Brochures **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is a good price for all these brochures. I already have all but the 3B brochure, otherwise I would have gotten it.

“Item Description:
Original 1950’s 1960’s Jeep Brochures, Group Lot of 11 (eleven) different items, no duplicates. Largest measures about 9″ x 12”. Includes pictures, data, dimensions, specifications, weights, descriptions, accessories, More! Includes Jeep, Willys Jeep, Dispatcher, delivery, van, hardtop, canvas full and half top, steel full cab, convertible, truck, tractor, tow truck, CJ-6, Universal, farm tool, farm power, CJ-3B, pickup, station wagon, Station sedan, utility, Kaiser Jeep Corporation, Wagoneer, 2WD 4WD, Gladiator, More! Good used condition, some wear, darkening, scuff, crease. Printing & pictures good used condition, some foldout to large poster-like sheets, enjoyable for “Goes Most Anywhere * Does Most Anything”.”

11-brochures-on-ebay

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