This “A LITTLE JEEP GOES A LONG WAY”, if you take care of it framed poster was spotted in an antique store. It’s priced at $279 and claimed by the seller to be a prototype poster. How the seller would know this isn’t clear to me, but it looks like a pretty good sized and unique item.

There’s no size listed (and it might already be gone), but I’d estimate the size at about 30″ wide by 24″ tall (if the peg board holes are 1″ apart).

https://www.facebook.com/groups/1641202336209808/permalink/2543053809357985

Seller is accepting offers on this late 1950’s Special Equipment booklet.

View all the information on eBay

“5 1/2 X 8 1/2 inch booklet. All pages shown, soiling and wear to covers, inside pretty clean.”

UPDATE II: Was this called a Western Jeep rid because it used the Western toy Jeeps? 

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Originally posted in 2013: Dan notes in the comments that this particular ride was ‘made by Vernon L. Spalinger Industries in Spokane WA. It was called the “Western Jeep”.’  These were very common rides at one time. This ride was also known as the Jeep-a-round.

“VERY RARE pamphlet from Santa Claus Land, Indiana. includes map of the grounds and of the state. Lots of pictures, facts, history and information about this amazing 1950s attraction!”

UPDATE: **SOLD** Was on eBay.

This is a good price for all these brochures. I already have all but the 3B brochure, otherwise I would have gotten it.

“Item Description:
Original 1950’s 1960’s Jeep Brochures, Group Lot of 11 (eleven) different items, no duplicates. Largest measures about 9″ x 12”. Includes pictures, data, dimensions, specifications, weights, descriptions, accessories, More! Includes Jeep, Willys Jeep, Dispatcher, delivery, van, hardtop, canvas full and half top, steel full cab, convertible, truck, tractor, tow truck, CJ-6, Universal, farm tool, farm power, CJ-3B, pickup, station wagon, Station sedan, utility, Kaiser Jeep Corporation, Wagoneer, 2WD 4WD, Gladiator, More! Good used condition, some wear, darkening, scuff, crease. Printing & pictures good used condition, some foldout to large poster-like sheets, enjoyable for “Goes Most Anywhere * Does Most Anything”.”

This is another wagon-focused ad targeting females, as it was published in Better Homes and Gardens in February of 1955.

These two brochures are being sold by the same seller with an asking price of $9.99 each and he/she will consider offers. Both of these brochures can be seen in full on this page.

1. Form 1702 The ‘Jeep’ Makes its Roads as it Goes!
   
   
2. Form 1704 The ‘Jeep’ Means Business
   
   

I don’t recognize this ad and it’s unclear where it was published.

View all the information on eBay

“Grade per Six Grade System: Near Mint
Page size in English units (approximate): 10 1/2″ X 13 1/4″
Page size in metric units (approximate): 27 cm x 33.6 cm”