UPDATE: This post now includes the full brochure, along with updated information about the company.

Wausau Iron Works, unsurprisingly, incorporated in Wausau, Wisconsin, as an offshoot of the Northern Boiler & Structural Iron Works out of Appleton. The founders launched Wausau in 1908 to build bridges (some of them here), but expanded into snow plows in 1923. During WWII, some of the company’s plows were turning to the military.

Oddly enough, there was an earlier “Wausau Iron Works” was founded by Ely Wright in 1874. It was the oldest industrial establishment in the city and supplied machinery for the early railroads and for sawmills in north and central Wisconsin. However, I could find no evidence it made snow plows.

This December 1948 Willys-Overland “4-Wheel-Drive Farm Vehicles” advertisement appeared in the Farm Journal.

It’s currently for sale on eBay

This is one of the introductory brochures for the new 1/2 ton truck powered by the new Hurricane engine. It’s Form HTTMI-3CM-350, a form number I’ve yet to decode for any meaning. This folds out to roughly 11″x17″. Here’s another one of these on eBay at a good starting price.

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This ad from United States Steel promotes the toughness of steel. Unclear where this ad was published.

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“Magazine ad size is approximately 8″X11″
Original advertisement, not a copy”

This “3 of American’s Most Useful Farm Vehicles” ad was published in Cappers Farmers Magazine in February of 1949.

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“DESCRIPTION:.. Original magazine ad from 1949. This taken from a magazine called Cappers Farmer so was directed toward the farm community. Shows various uses of the Jeep on the farm. A little bit of natural age tones —the item shown is the item you will receive–please look closely. The size is about 10 x 13.50″ ….”

This Willys Audio-Visual Unit brochure is undated and lacks a form number. I’d guess this was published circa 1956.

Time Magazine seems to have had some unique ads that only appeared between its covers. Here’s another example. There’s no corresponding ad that appeared in the Saturday Evening Post or Colliers Magazine.

December 09, 1946, Time Magazine.

UPDATE: I’ve got 20 posters of the Better Homes and Gardens ad I posted last month for sale. They are 28″ x 22″, the same size as the poster I sold a two years ago (I also ordered twenty additional 1956 Jeep Family posters that I plan on selling, too). 

Posters are $25 each (shipping is included in that for the continental US). Two posters are $45 (shipping included).  EMAIL me at d@deilers.com if you’d like one or more. I will accept a check or PayPal.

This better shows the size as compared to my guitar:

Here’s the other poster, one based a 1956 brochure;

This shows the original brochure (entire original brochure here) vs. the completed poster.

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Original post from June 2020: This June 1954 Willys wagon ad was published in Better Homes and Gardens. It’s such a cool ad that I thought it might make a good poster.

I’ve guessing the brochure’s year based on the lack of an intake vent on the grille of the Willys truck and the lack of any FCs appearing in this document. I like the underside illustrations on this brochure as well. This is Ramsey Bulletin 126-A

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