This brochure form W-1772 (see full version here) is currently priced at $11.95 on eBay (with $5 shipping). It does have a stain on the cover.

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“1950’s original Willys 4 wheel drive book 23 pages advertising / sales brochure.
Brochure remains in nice collectible / visual condition and may show normal minor signs of age, storage and handling such as light creases, spotting, edge or crease wear, micro tears etc.
Any issues beyond normal wear and tear that may impact aesthetic value (larger tears, writing, stains etc.) will be specifically noted and pictured.”

This ad was published in the April 16, 1953, issue of the Dillon Daily Tribune.

This brochure provides a good overview about how a division of Kaiser Industries began with in civilian government business with the successful post office bid (FJ-3s) in 1960. By 1971, the unit had produced a wide range of government vehicles. That year, American Motors incorporated the business unit into the wholly owned subsidiary AM General Corporation.

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